From 9 - 5 To 10k Months, Going All-In & Trusting Your Calling With Dana Hunter Fradella

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Welcome to the Jason Moss Show, where established online business owners go to increase their income, freedom and impact.

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I'm your host, jason Moss.

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Let's dive in.

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What does it really take to build a business that you absolutely love?

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What I love about our guest today is she shows you that what it's really about is embodying the spirit of an entrepreneur the ability to take bold, brave leaps into the unknown, to trust that inner voice that's telling you what you know you need to do.

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Dana Hunter-Fordella is an incredible transformational life coach.

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She's been a one-on-one client of mine for the past six months and her journey of business growth is inspiring from working a nine-to to five that she didn't want to be at to quitting that job, going all in on her business and, in just a few months, scaling that business up to 10K months, now on track to hit six to multiple six figures within the next year.

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There's so many moments of wisdom in this conversation, actionable, practical things you can take away and apply to your business.

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I'm excited to introduce you to Dana and I can't wait to dive in this conversation, so let's get into it.

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What an honor it is, Jason.

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I really appreciate the invite, Of course.

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I'm so glad to hear to be here and sing all your praises.

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Appreciate it.

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So take us back to where you were when we met.

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I remember when we were having the sales conversation because my partner and I were, I think it was like a vacation and we were like texting and then we called you in the car when you signed up and we celebrated you.

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And so where were you at that point in your life?

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Walk me through some of the things that were going on.

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What did life look like six months ago when we first connected?

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Yes.

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So I just want to go back a year ago, because a year ago is when I made the decision that I could not live and be my best self in a corporate nine to five.

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I just couldn't.

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And it was a gorgeous job for someone else, a lot of impact, a lot of influence, a lot of money, but something in my soul just shifted and I just thought I'm 42.

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I can't live like this, I can't.

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So I made the decision, six months before I reached out to you, six or seven months, to follow what I thought was my calling, which is coaching, coaching, speaking, leading women something I've been really great at forever.

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And so I made the decision last year that I needed to do something different, and so I tried to do it myself, as we do.

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I'm like, oh, I'm going to just post it on social media and they'll all come running.

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And they didn't.

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So I did get my first client, had some pretty good success with her, but decided to get more education because I thought, oh, maybe more education will help, so joined a certification program for coaching and just felt like, okay.

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So then here comes, jason, I got looped into your, I got the guide that you shared and I was like this is gold.

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I paid a lot of money for my certification program and they don't have anything on this free guide, which I took and tried to again try to do it on my own and had a little bit more success.

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But I remember writing down I messaged you this like in my dream journal that I'd love to work with you specifically because I had gotten that resource.

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I was listening to your free workshops and really kind of following you, knowing that you had something that I wanted, and so in April I had this like I can't do this.

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I heard somebody say why are you trying to do everything by yourself?

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You have Lone Ranger syndrome, and that's what I'm telling my clients, and it hit me that I was doing the exact same thing.

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So I was very moved by your.

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I think it was a mindset workshop that you put out I can't remember exactly.

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It was like the mindsets of a successful coach, and one of the things you said was you can't swim in the river if one foot is on the bank.

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You got to go all in and something just really moved in me where I thought I need to go all in and then about a week later I said I need to work with you.

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So I'm not exactly sure how things move as they're supposed to, but it went in that order.

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It felt like it was happening really fast and I needed help because what I was doing on my own wasn't working.

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I love that and so many lessons there.

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I was classic.

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I call it the DIY mindset because the first three years of my coaching business I did it all alone and I thought I was smart and capable and knew what I was doing and I was.

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But I mean, looking back, the first business coach I hired was $2,700 in 2019.

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I mean, I overthought that decision for way too long and it ended up being the best investment I'd ever made.

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I made like $100,000 from applying what I learned from hiring that coach, but it took me so long to shift that mindset.

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Was there something specific for you that?

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Obviously, that conversation that you had, but beyond that, that helped you realize that doing it yourself was not working or that you were ready to change that?

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Was there something that happened or a moment where you decided that?

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Was there something that happened or a moment where you decided, yes, so I want to go back to this.

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Listen, I ran a school, I was a school principal and I run a family.

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I've run marathons, I run things.

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So I thought, if I could figure all that out, I'll figure all this out too.

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But I wasn't being successful and at the time, my growing longing to leave my job was just.

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It was yelling at me at night like you got to go, you got to go, you got to do something different.

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So there was a moment where I realized I have to jump in the river, I have to do the whole thing.

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I've got to go all in.

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I don't care what I lose, I don't care, I have to do this.

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And I promise you, I remember the moment.

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I was listening to.

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This is what it was.

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I was listening to the workshop for the third time and I heard you say it one more time and I pulled my car over.

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I was driving, I pulled my car over and I opened your website and I applied in the car, having pulled over on the way to pick up my kids from school, because it was that pressing.

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It was like.

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My spirit was like you can't.

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No, you got to do this.

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You got to go all in, and your messaging made me feel like this was the right path.

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If I jumped in the river, it would be safe to do it in the container of, and it was safe to do it in the container of the support program that you offer.

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And then the one-on-one was just like glittery icing on the cake.

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So so many people I talked to have that experience of that nudge or that realization.

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And then there's the fear, there's the doubt, the voices.

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So tell me about how you navigated that journey, cause I would imagine.

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I mean, what was, what were you feeling at that time?

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Was there fear around taking that leap?

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What were some of the stories that were coming up internally for you that maybe had held you back from doing that earlier?

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And how did you work Because I know this is so much of the work that you do with the women that you work with today how did you move past those internal blocks to really step fully in and to be all in and moving forward?

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Jason, do you want me to talk about the blocks of joining the program or the blocks of what I did the first time we had a call?

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I want you to tell me both, because I would imagine they're probably both related.

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So talk to me about both of those things.

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Yes, we'll go into you quitting your job.

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I do want to talk about that, yeah.

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Yes, okay.

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So what came up for me was it was a spiritual push, it was an inside, like you have to do this, and it didn't come from here, because when I listened to this, this is what it says you can do it by yourself.

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I'm pointing to my brain, my logic brain, my logic realistic.

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Hold me back, keep me small, brain.

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That's what she's designed to do is keep me safe.

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You don't have the funds for that.

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You need to be paying off your mortgage or investing or building wealth.

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That's what you need to be doing with that money instead of investing in yourself and your business and your dreams.

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She really just said the first part and then it was like what's my husband going to think if I do this and I've already invested a ton of money in a certification program, what are you doing?

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It program, like, what are you doing?

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It was a lot of what are you doing?

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What are you doing?

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This isn't logical.

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This isn't rational.

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You're already in a certification.

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You may not even have enough time to do this.

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So all I can say is that the voice for my dreams got louder than the voice for my fears, and I heard what you asked me the very first time we did get on a call, which is but what if you couldn't fail?

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Like, what if you knew you were going to succeed?

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What would you do then?

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And I was like I would apply right now.

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That's exactly what I did.

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So it was maybe someone who's operating from logic brain, might use the word impulsive, but the truth is is that I had been following you and learning about you and developing a relationship with you for months before and your workshop, gotten the gifts of your opt-ins, and so I felt like we already had a relationship, and so the inner knowing was like not only do I need to do it, but you're the right person, you're my person and you're going to make it safe and exciting and fun for me to do big, scary things.

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Sure, and I love what I mean.

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What you said about impulsivity is very interesting too, because there's a big difference between following that inner voice, which may look like impulsivity to the outside, and being like reactive, which is not what we're talking about here.

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What we're talking about is outside of the intellectual mind, but very much listening to that deep place of inner guidance within yourself, which some people might say is impulsive.

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But I look at and I say this is how I lead my life and my business and I think I mean I know that this is the way to be, or at least the way that when I live from that place things work.

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So it's not impulsive.

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Maybe the story of the mind is going to tell you it's impulsive, it's a line, that's a that's much, much better way of saying it.

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So what I do with my own clients is we build dreams.

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We get really specific on the answer to the question what would you love?

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What would you love?

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And that is really was the driver for me.

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I'm super clear on what I would love in my life, with my business, with my marriage, with all the things, because I did the work of transformation that I lead other women through, and so that decision might look impulsive to the logic brain, to someone who's like you need to stay in your corporate job and die inside.

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But when you're clear on what you love, the next indicated thing is so clear and so freeing and so easy.

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It feels easy when it's the right thing and then it might not feel easy to the logic brain but it does feel lighter on purpose.

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It felt very magical and very moving forward.

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It's the only way I can expand in a forward motion.

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Sure, yeah, and that move towards expansion is what that inner voice is calling us towards.

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It's always a move towards expansion and that's we can trust that.

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You know, most of us are learning how to trust that, myself included.

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So I remember our first coaching call, big call, and a lot happened after that call.

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One of the things that happened as a result of that call was you decided to leave your job.

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Talk to me about that experience.

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What was that like for you?

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Walk me through that journey.

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Yes.

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So it was a gorgeous intake process.

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It was very thorough.

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And you took about eight seconds to say let's talk about what the elephant in the room is.

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And I really didn't know what the elephant in the room was, but it was me hanging on to the bank with my nine to five the bank of the river, you understand.

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And so you just elevated that.

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You said this is the thing that's in the way, so what are we going to do about that?

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And in my mind, when I was logic planning, I said okay, I can probably build a financial runway six to 12 months out.

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I'll quit my job six to 12 months out.

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But what I realized when you elevated that core issue, that was the thing holding me back, my thinking around, the thing that was holding me back.

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I was like, oh, I can't wait, I can't wait, my dream is too big, it's ready, I'm ready to do it.

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So we have to do it today.

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And I remember having this realization with you oh, my God, I have to quit my job and I have to do it today.

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Because if I didn't do it today, again like maybe impulsive.

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But what you didn't see my husband did see is that months before I had already decided like this isn't for me, this isn't aligned with who I am, my purpose, my dreams.

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That decision happened way, and I just got the courage to follow the lead of the dream as a result of the container of that call.

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So what happened was I got off the call with you and I already had a call scheduled with my boss the next hour.

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And so I got on that Zoom and I was terrified and I said to her hey, how you doing, I'm so sorry, I have to resign.

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And she and I both basically fell out of our chair, Like what?

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Because I was, you know, performing well and seemingly happy and a contributor and making, you know, making a positive contribution to the team and to the organization.

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So it was unexpected and the timing was really unexpected for me.

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What came up for you?

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What was that?

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What did that feel like for you to have that conversation?

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Well, for about 24 hours, I just felt like, yes, I'm running after my dreams, I'm doing what I coach other women to do, I'm taking brave leaps.

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I'm doing it afraid, but I'm doing it.

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I'm taking massive action to serve my dream, which is to be a lighthouse for women to help them transform their lives.

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And it felt so freeing and I just remember, oh, I'm running in a field, like towards my dreams.

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And then, about 24 hours later, I was like, oh, what did you do?

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And even my husband's like what did you do?

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And our whole family unit was like what did she do?

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So much that I called my boss and I was like I know, I told you two weeks, but could I have six instead?

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And she, graciously, was like, yeah, we'll work with you.

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It's funny, though, those moments like we talk about imposter syndrome, the voice of the ego these are things that come up almost every day in the clients and with the clients that I work with, and there's two moments when those voices are the loudest.

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The first is when you're right on the edge of taking a leap, and that a leap could look like quitting a job, it could look like making a pivot in a business, like we just did.

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It could look like launching a new offer.

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It's like right before the thing, and then it's right after the thing.

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It's the holy crap, what did I do?

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Moment.

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And so it's almost predictable when those things are gonna come up.

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And it's not surprising to me that you had that moment of like.

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Oh my God, I've made a horrible mistake Of had that moment of like.

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Oh my God, I've made a horrible mistake.

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Of course, of course, of course.

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And what I'm curious about is because so many people experience those moments, and then they run back to the safety and the security of the old thing.

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What helped you move through that period of time?

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How did you work with yourself through that period to stay the course?

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You help me.

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Number one you Is this normal?

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I feel like I'm having panic attacks all the time.

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You're like, totally normal, it's your nervous system.

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Let's recalibrate nervous system.

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Let's make this the new normal.

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We just need to settle down.

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This is absolutely normal.

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And just hearing, first of all, that you believed in me enough to suggest that I might quit my nine to five and go for my dream, that would have been enough.

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Sorry, I'm emotional about it.

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But then there was this like what's happening?

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I feel panic, I feel afraid.

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My body even was like I can't settle down and you're like, hey, it's okay, that's that part of you that's dying.

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It doesn't want to, but it has to so that the actual you, the real you who's evolving and expanding, can grow.

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That part of you has to die and your nervous system does not like that.

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So take really good care of you and your nervous system at this time.

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And that's all I needed to hear.

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Because I practice wellness and nervous system and I do meditation and do exercise and do the things that require, I know how to settle nervous system, but I was just unprepared for the level of shock and awe, which lasted about six.

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That lasted about six weeks, so just to normalize like six weeks, and then I've dropped into my new identity as a transformational coach who empowers women to create lives they love.

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And that's who I am.

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I'm not a corporate gal, I'm not a principal.

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I don't even work in education anymore.

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That's not who I am.

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What I am now is a woman who helps other women step into their dreams and do exactly what I did with you, right by my side Normalizing, encouraging, supporting, leading normalizing, encouraging, supporting, leading.

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I appreciate you sharing that.

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I think it's inspiring to me because so often we talk about identity work and this is such a core of what I teach, because it's the thing that's underneath all of the strategy and the surface.

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But it takes a certain kind of person to be brave enough to really take those leaps.

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And you came into my program and you didn't just read.

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You know so many people just go through the videos.

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It's like, oh, these sound like good ideas, but to make those decisions is a completely new set of things and I admire and respect you for that.

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So what happened next?

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Yeah, yeah, I didn't even get through all the videos.

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I would just listen to one and then go do it and fail.

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And then I want to say this other thing, and it's a reason why we had every tech problem imaginable.

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But I'm like, that's okay.

00:19:13.906 --> 00:19:14.628
You were too.

00:19:14.628 --> 00:19:19.672
You're like let's just try this, we'll try something else, we'll try something else, we'll try something else, and that's the whole.

00:19:19.672 --> 00:19:23.321
That's the first thing I really internalized from maybe the very first mindset.

00:19:23.321 --> 00:19:26.628
Video was just fail a bunch and fail fast and then pivot.

00:19:26.628 --> 00:19:28.833
And I used to in my old life.

00:19:29.440 --> 00:19:32.688
I would fail at something, like before I even got in this program.

00:19:32.688 --> 00:19:38.984
I did, I failed and I was like, well, I'm done for at least six weeks to work, I need time to recover, get myself back together.

00:19:38.984 --> 00:19:42.989
But now it's like six minutes, like, well, that didn't work, let's do something next.

00:19:42.989 --> 00:19:44.090
That didn't work either.

00:19:44.090 --> 00:19:45.271
Like, oh, this worked.

00:19:45.271 --> 00:19:45.873
What did we do?

00:19:45.873 --> 00:19:46.973
This is working.

00:19:46.973 --> 00:19:47.714
What are we doing?

00:19:47.714 --> 00:19:48.756
Let's try something else.

00:19:48.756 --> 00:19:49.517
Up that didn't work.

00:19:49.517 --> 00:20:04.722
So this is maybe a little bit cliche, but I just was at a conference and they reminded us that Serena Williams won, I think, 23 championships, but she lost like 28 of them.

00:20:04.722 --> 00:20:12.944
So I was like oh okay, so there's a bunch of losing or failing forward in every success.

00:20:12.964 --> 00:20:19.424
So that was initially, of course, and I always feel like I mean, my experience of business is just continual failure.

00:20:19.424 --> 00:20:28.929
But I love the shift that you talk about with being able to bounce back from that and not treat it as this doomsday thing.

00:20:28.929 --> 00:20:32.730
Because that's the thing that I see that really separates the most successful people I work with.

00:20:32.730 --> 00:20:34.105
Oftentimes they fail more.

00:20:34.105 --> 00:20:43.328
It's not that they're better at not failing, it's that they're better at bouncing back and not making that mean, oh my God, everything's falling apart so I'm derailed for the next three weeks.

00:20:43.328 --> 00:20:47.454
What helped you shift that mindset?

00:20:52.359 --> 00:20:59.534
Yeah, really dropping into my new identity, which is connected to my specific dream, and I have a very clear dream of how I want to impact the world and the way I want to show up as a woman and how I want.

00:20:59.534 --> 00:21:01.207
I have a very clear dream of how I want to impact the world and the way I want to show up as a woman and how I want.

00:21:01.207 --> 00:21:16.691
I have a dream like a very clear it's not a, it's like I can see it and so I had to make a decision about what was more important what I thought, other people thought when I failed, or me deciding and serving my own dream.

00:21:16.691 --> 00:21:18.502
So what does it look?

00:21:18.544 --> 00:21:20.189
like on a practical level.

00:21:20.189 --> 00:21:21.843
Like, let's say, you launch a thing.

00:21:21.843 --> 00:21:22.826
It fails.

00:21:22.826 --> 00:21:25.633
You're sitting at your computer looking at the screen.

00:21:25.633 --> 00:21:27.222
Nobody's signing up.

00:21:27.222 --> 00:21:33.365
What is Dana dropping into that identity actually look like in that moment on a practical level.

00:21:33.365 --> 00:21:34.249
How are you doing that?

00:21:35.640 --> 00:21:36.560
Yeah, okay.

00:21:36.560 --> 00:21:44.126
Well, I'll just speak real time, because I did a launch for an end of year experience that came straight from meditation.

00:21:44.126 --> 00:21:45.748
It was not even my idea.

00:21:45.748 --> 00:21:50.951
It was dropped in and I was so excited about it, had so much great energy, and it just took off and it was amazing.

00:21:50.951 --> 00:21:54.275
And during that I was like, let's think about the next one.

00:21:54.275 --> 00:21:57.557
So you hear the word right, think I'm going to think about the next one.

00:21:57.557 --> 00:22:00.923
Hear the word right, I'm going to think about the next one.

00:22:00.923 --> 00:22:01.704
And so we're in the next one.

00:22:01.724 --> 00:22:08.065
It launches tomorrow and I have 25% enrollment versus what I had with the different energy of let's just do it, let's just do it.

00:22:08.065 --> 00:22:12.394
So what does that look like right now, when we're at 23%?

00:22:12.394 --> 00:22:19.433
Well, I re-listened to your six-figure launch and I was like, oh, my energy is off, it's off.

00:22:19.433 --> 00:22:22.663
Relisten to your six-figure launch and I was like, oh, my energy is off, it's off.

00:22:22.663 --> 00:22:26.752
So I got to kick the negative energy out recenter, get really excited about it and also detach.

00:22:26.752 --> 00:22:28.340
I don't actually care.

00:22:28.340 --> 00:22:39.207
It doesn't define my identity or my success or who I am as a woman if I don't get a certain number of people enrolled.

00:22:39.207 --> 00:22:41.444
And it used to right and I'm, as, a numbers girl.

00:22:41.444 --> 00:22:47.010
If I got this much or that much or this gain, or this award, or this, this, this, then I'd be okay.

00:22:47.131 --> 00:22:48.012
But here's the shift.

00:22:48.012 --> 00:22:55.608
I'm okay, no matter what, no matter who's coming on, and I think that was you recommended a book called.

00:22:55.608 --> 00:22:57.152
Do you mind if I share what the book is?

00:22:57.152 --> 00:23:00.319
Please All call.

00:23:00.319 --> 00:23:01.843
Do you mind if I share what the book is, please?

00:23:01.843 --> 00:23:03.026
All my needs are met, all my needs are met.

00:23:03.026 --> 00:23:10.270
And when I come from that place of I'm a lighthouse, and a lighthouse doesn't need anything but a little gas or whatever lights the thing.

00:23:10.270 --> 00:23:11.895
That's all the lighthouse needs.

00:23:11.895 --> 00:23:16.709
And my light comes from my connection with God and the Spirit and that is all I need.

00:23:16.709 --> 00:23:24.346
And a lighthouse doesn't chase and worry and freak out and wonder whether it's a good lighthouse, it just shines.

00:23:24.346 --> 00:23:28.901
And so that was the shift Now.

00:23:28.901 --> 00:23:31.211
So I had this shift this morning in the gym.

00:23:31.211 --> 00:23:33.701
I'm like I don't, I don't care anymore, I'm here to serve.

00:23:33.701 --> 00:23:34.942
How can I serve?

00:23:34.942 --> 00:23:36.806
How can I serve?

00:23:36.806 --> 00:23:44.365
And then, between the gym and my first appointment this morning, four people signed up without me having to do anything.

00:23:44.907 --> 00:23:46.372
Yeah, not surprising.

00:23:47.780 --> 00:23:49.085
So what does it look like?

00:23:49.085 --> 00:23:53.467
A lot of letting go, a lot of surrender and sometimes like I'm not going to lie to you.

00:23:53.467 --> 00:23:56.567
I cried in the shower a few days ago Like why isn't this working?

00:23:56.567 --> 00:24:00.329
But then I turned on the cold water and got out, tried it out.

00:24:01.740 --> 00:24:02.623
That is the journey.

00:24:04.307 --> 00:24:08.989
If we had to sum up the entrepreneurial journey, cry in the shower, turn the cold water on, go out and do it again.

00:24:10.101 --> 00:24:12.446
I mean, I love what you said about energy.

00:24:12.446 --> 00:24:43.306
First, because it's so much of what I teach that the thing that's underneath the strategy is 90% of it, which is your energy, your detachment from the outcome, your ability to feel whole and to feel like you're enough, no matter what, and then you can go into your business, you can play, you have a good time because you're not looking for other people to give you something and there's not that unconscious energy of neediness that gets projected onto everything that you do that actually pushes people away.

00:24:43.306 --> 00:24:50.625
And when you don't have that, people feel magnetized to you because they're like I don't even know what Dana's doing, she just seems like she's having a really good time.

00:24:50.625 --> 00:24:55.426
I just wanna be around her and the energy starts to work for you.

00:24:55.426 --> 00:25:03.926
So I love what you said about that and it really does come from that connection to God, to source, to your own sense of wholeness.

00:25:03.926 --> 00:25:08.720
So, okay, so you're failing forward, yeah.

00:25:08.759 --> 00:25:09.942
So the logistics are.

00:25:09.942 --> 00:25:25.751
I failed so much that I've gotten used to what it looks like to fail and I realized that in every failure there's a seed of opportunity, because if I hadn't failed in that then I would never have launched the thing that is actually working.

00:25:26.720 --> 00:25:26.799
Yeah.

00:25:27.320 --> 00:25:29.567
So it was a lot of getting used to.

00:25:29.567 --> 00:25:34.429
Well, this isn't working, that's not working, and then not associating it with who I am.

00:25:34.528 --> 00:25:43.810
I'm a perfect creation of the creator which allows you to bounce back more quickly and try new things without the story that we a perfect creation of the creator, which allows you to bounce back more quickly and try new things without the story that we put on top of the experience.

00:25:43.810 --> 00:25:44.913
That slows everything down.

00:25:45.921 --> 00:25:49.516
And, in truth, you normalizing like ah, that launch failed, we're pulling it.

00:25:49.516 --> 00:25:50.540
That didn't work.

00:25:50.540 --> 00:25:51.423
We're not going to do that.

00:25:51.423 --> 00:25:52.728
You know what we're not going to do?

00:25:52.728 --> 00:25:52.907
That?

00:25:52.907 --> 00:25:53.859
We are going to do this.

00:25:53.859 --> 00:25:54.961
This is going to work.

00:25:54.961 --> 00:26:12.930
And so just having a model to be a lighthouse and be like see, we're going to still go and we're still going to be successful, and I failed so many times that the last two months have made over $10,000.

00:26:12.930 --> 00:26:14.212
It's terrible, right.

00:26:15.579 --> 00:26:24.807
Each month, which is incredible, and this is literally like like less than six months into really being like truly all in.

00:26:24.807 --> 00:26:32.891
Yeah, what would you, I mean, if you, you could talk to yourself from six months ago and you, your six month ago self, could look at where you are today?

00:26:32.891 --> 00:26:34.320
What would that person say?

00:26:35.662 --> 00:26:35.761
I.

00:26:35.761 --> 00:26:46.970
So I just want to say this I need a telescope to see me six months ago, because it's so far, I'm in such a different spot.

00:26:46.970 --> 00:26:57.376
And so what I would say to her is girl, keep going, keep going, do it afraid, keep going, do it afraid, keep going, get back up.

00:26:57.376 --> 00:27:01.058
Do it afraid, keep going, do it afraid, keep going, get back up.

00:27:01.058 --> 00:27:11.976
Do it afraid, keep going, get back up, do it afraid, keep going yeah, how have things changed for you today?

00:27:16.284 --> 00:27:21.854
I feel and I don't want to trivialize this so there's a lot of emotion behind this.

00:27:21.854 --> 00:27:25.329
I feel like I am a different person.

00:27:25.329 --> 00:27:38.105
I feel like I'm finally aligned with who I was created to, be doing work that I was called by the spirit to do, by the universe, by God, whatever, and so that's what it feels like.

00:27:38.105 --> 00:27:39.009
But what does it look like?

00:27:39.009 --> 00:27:42.608
Well, you see, I'm wearing this necklace right, this little Swifty necklace.

00:27:43.330 --> 00:27:43.490
Yeah.

00:27:43.539 --> 00:27:47.006
Well, I was able to with the money that I made.

00:27:47.006 --> 00:28:01.509
I have three daughters four, seven and nine and I was able to take my husband and my two oldest daughters to see Taylor Swift in New Orleans a couple of nights ago and in that moment it was like, yeah, here's the material stuff.

00:28:01.509 --> 00:28:02.952
You can do things like this.

00:28:02.952 --> 00:28:05.846
There's financial freedom and joyful experiences.

00:28:05.846 --> 00:28:08.152
But it wasn't the experience, jason, it was.

00:28:08.152 --> 00:28:13.271
I'm the kind of woman who takes her daughters to Taylor Swift.

00:28:14.615 --> 00:28:18.305
That's who I am now, because I said yes to my dream.

00:28:18.305 --> 00:28:21.765
I said yes when the voice called, even when it was terrifying.

00:28:21.765 --> 00:28:23.952
That's what it's like.

00:28:23.952 --> 00:28:29.832
So that's what it feels like on the inside, and when we know that when the inside shifts, the outside matches.

00:28:29.832 --> 00:28:35.594
So now, like we didn't tell your people it's Halloween, but I wear this unicorn a lot.

00:28:35.594 --> 00:28:52.948
It doesn't have to be Halloween, because now my insides have shifted and the outside sparkles and I get to be a lighthouse for women who want to make that same shift and do the same scary, pivot, transition, transformation that you have led me to do for myself.

00:28:54.451 --> 00:29:06.884
It's beautiful and I think you're such an inspiration for people who are on that journey, wherever we're at, because there's always those leaps and there's always those moments of faith and taking a leap into the unknown.

00:29:06.884 --> 00:29:35.531
So if you were speaking to the person who was on the fence thinking about maybe working with me or just taking a leap in their business whether it's, you know, quitting a nine to five or launching a new offer or making a pivot the moment where there's the fear and the doubt and the insecurity and the voices of the ego that are pulling them back, and then they have that inner pull that you had, that you chose to listen to, what would you say to that person?

00:29:36.880 --> 00:29:37.121
Yes.

00:29:37.121 --> 00:29:42.353
So I would say number one get clear on what you would love.

00:29:42.353 --> 00:29:44.523
What is your dream look like?

00:29:44.523 --> 00:29:46.729
Who are you as the embodied?

00:29:46.729 --> 00:29:51.188
Coach or business owner or professional, whatever it is that you're dreaming about?

00:29:51.188 --> 00:29:57.772
Let's get clear on that, crystal clear, so that you can feel the way that it would feel to be that person.

00:29:57.772 --> 00:30:00.583
So that you can feel the way that it would feel to be that person.

00:30:00.583 --> 00:30:08.730
And then you need to hire Jason, because we can have lovely dreams and I'll tell you, I had my dream way before I met you, so the dream wasn't new.

00:30:09.132 --> 00:30:19.903
In fact, I've been in a program of support with group coaching and certification, these gorgeous classes and these beautiful spiritual principles.

00:30:19.903 --> 00:30:20.443
It was very much aligned.

00:30:20.443 --> 00:30:24.093
But I never took massive action until I linked arms with you and got one-on-one support.

00:30:24.093 --> 00:30:27.569
You called it a permission slip.

00:30:27.569 --> 00:30:43.086
Right, you just give out permission slips, but what really happens is it's an energetic, spiritual and logical, if you prefer, container of support for you to do the scary things required to build your business and create massive success for you and serve your dream.

00:30:43.747 --> 00:30:45.151
So I would get clear on what you love.

00:30:45.151 --> 00:30:53.226
I would get one-on-one support immediately, even when it doesn't make sense, even when you think you don't have the money, because let me tell you, you do have the money.

00:30:53.226 --> 00:30:54.067
Yes, you do.

00:30:54.067 --> 00:30:55.311
You know you do.

00:30:55.311 --> 00:30:57.325
If you were in jail, you would find the money, I promise you would.

00:30:57.325 --> 00:31:00.273
And so if you were in jail, you would find the money I promise you would.

00:31:00.273 --> 00:31:04.746
And so if you aren't where you want to be, you already in jail.

00:31:04.746 --> 00:31:07.893
You're in spiritual jail, jail, you're in jail.

00:31:07.893 --> 00:31:09.021
You put your dreams in jail.

00:31:09.603 --> 00:31:23.265
So, just like you would find the investment to get yourself on bond, you need to find the investment to get one-on-one support from somebody who's done it before and who can not.

00:31:23.265 --> 00:31:31.530
That we got a chance to look each other in the eyes often, but just one message like you're doing great, you got this, you're on fire, or get back up, try again.

00:31:31.530 --> 00:31:32.271
That was enough.

00:31:32.271 --> 00:31:36.484
So clarity on dreams get one-on-one support.

00:31:36.484 --> 00:31:38.288
Small group support is fine.

00:31:38.288 --> 00:31:43.055
It also is effective if you're going to do the things that are required by the group.

00:31:43.055 --> 00:31:45.227
I need one-on-one.

00:31:45.227 --> 00:31:46.945
I'm a one-on-one kind of gal.

00:31:46.945 --> 00:32:04.105
I need one-on-one support Because the kind of change created in a small group container versus a one-on-one accountability, loving, supporting, encouraging environment is it goes from year one when a bamboo grows to year five when she shoots up 55 feet.

00:32:05.469 --> 00:32:05.828
Love that.

00:32:05.828 --> 00:32:12.114
So tell me a little bit more and tell our audience a little bit more about the work that you do, how you help women.

00:32:12.114 --> 00:32:14.461
I'd love to hear a little more about that.

00:32:14.461 --> 00:32:20.384
And, as we wrap up, we can talk about where people can find you and connect with you if they want to learn more on a deeper level.

00:32:22.008 --> 00:32:30.433
So interesting that normally and this is the case for me that our client is us just a few steps back, and that was my case.

00:32:30.433 --> 00:32:37.569
So what the work I do and been called to do in the world, is to empower women.

00:32:37.569 --> 00:32:46.963
This is going to sound a little silly, but empower women to remember who they are and when that happens, we create and live into lives we absolutely love.

00:32:46.963 --> 00:32:52.060
So we go from sure we might be making a bunch of money, but our soul's checked at the door.

00:32:52.060 --> 00:33:01.980
We might be in an okay marriage, but we were called to thrive in a relationship, you know, in an okay marriage, but we were called to thrive in a relationship.

00:33:01.980 --> 00:33:10.800
We might have okay retirement accounts, but we are called to be women of wealth, because the amount of impact that we can actually make in the world is amplified when we have our own wealth.

00:33:10.800 --> 00:33:16.112
And then also women who have okay wellness.

00:33:16.112 --> 00:33:19.038
They feel okay, right, but we are designed to feel okay.

00:33:19.038 --> 00:33:28.903
We're designed to feel fully alive and thriving and vibrant most of the time, and so it's a good degree path.

00:33:28.903 --> 00:33:41.603
We're doing okay, but I'm challenging okay, I'm challenging fine, I'm challenging good, because that's not how we were designed and, especially as women, very early on we had these gorgeous dreams.

00:33:41.603 --> 00:33:43.227
I get to see them in my four-year-old.

00:33:43.227 --> 00:33:46.423
She wants to be president of the universe, not the country.

00:33:46.423 --> 00:33:51.340
My other one wants to take a unicorn to space, so she's designing her rocket.

00:33:51.340 --> 00:33:56.613
And then my nine-year-old has taken her dreams that she used to have and I see them.

00:33:56.613 --> 00:33:57.842
I see them.

00:33:57.842 --> 00:34:00.364
They get smaller and you can't see on podcasts.

00:34:00.364 --> 00:34:10.119
But I'm putting my arms and my hands together because, as women specifically get older, the society enculturates us to believe that we aren't capable or worthy of big, beautiful dreams.

00:34:10.119 --> 00:34:34.976
And so I'm a dream builder coach to remind women what's their calling, what's possible for them, and to literally open the floodgates to the answer to the question what would you love If you had a magic wand which I use it's my number one work tool and you were to wave it in front of every obstacle and every challenge and every circumstance and everyone who ever told you you couldn't do it?

00:34:34.976 --> 00:34:36.302
All that's been waved away.

00:34:36.302 --> 00:34:37.425
What would you love?

00:34:46.309 --> 00:34:52.592
And so my experience is a lot of people, a lot of women, are like I don't know, but we do things like meditation and go back to passion and get stoked up with purpose and then we start to pour out.

00:34:52.592 --> 00:34:54.996
I want to take my family to Disney World.

00:34:54.996 --> 00:34:57.989
I want to run a marathon.

00:34:57.989 --> 00:35:00.527
I want to have full impact.

00:35:00.527 --> 00:35:02.824
I want to be overflowing with wealth.

00:35:02.824 --> 00:35:06.072
I want to get up and dance again at Jazz Fest.

00:35:06.072 --> 00:35:16.105
So these dreams that have been contained within us now have an opportunity to not just be visible but to manifest as real.

00:35:16.105 --> 00:35:36.425
And every client I've worked with has said something at the beginning, in our first conversation, that they never believed was possible, and not even by the end, but in the middle of our work together they're dancing at Jazz Fest, they're reconciled with their partner, they're on their dream trip to Australia, and so forth.

00:35:38.309 --> 00:35:43.844
And so it's like it's a pleasure to be able to be like yeah, I went through this work, I want to lead you through it.

00:35:43.844 --> 00:35:45.347
Anything is possible for you.

00:35:45.347 --> 00:35:46.552
Let's do it together.

00:35:47.619 --> 00:35:59.891
And what I love most is that you are the living embodiment of that, and watching you through the last six months walk the walk I think that's the thing it's like.

00:35:59.891 --> 00:36:15.523