How To Embody The “Identity” Of A Wildly Successful Business Owner

Transcript

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Welcome to the Jason Moss Show, where established online business owners go to increase their income, freedom and impact.

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I'm your host, jason Moss.

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Let's dive in.

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I wanted to share an incredibly powerful free training with you.

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This is a training that I ran a little while back about how to embody the identity of a multi, six figure, seven figure, wildly profitable online business owner.

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Because the truth is, when it comes to growing your business, it really starts from the inside out, and when you can get the identity piece right, when you got that piece in place, growing your business, getting more clients, increasing your income, becomes so much easier.

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Let's get into it.

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I had a training I was going to share with you guys, but about three days ago, the universe was just like nope, that's not your training, you've got something more important to share.

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So, completely scrapped that.

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I had slides and everything and in like 20 minutes got this like inspiration download like literally yesterday and put this together.

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And I'm really pumped to share this because I think this is what really matters when it comes to growth, when it comes to scaling a coaching business and what I've learned through supporting and helping hundreds of coaches all over the world, over the world.

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The biggest thing is and I honestly there's part of me that feels like a little bit of a fraud right now, because I've spent the last two and a half years as a business coach primarily focused on teaching strategy teaching people how to market and how to sell and the social media and all that stuff.

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And that stuff's important and maybe you're here because you want that.

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There's a part of you that's like Jason just tell me what to do, you know, when it comes to social media strategy.

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You know, tell me what to post online.

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Tell me, tell me what to you know say on my sales calls and and and some of that stuff's important.

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You know I don't want to discount that through helping so many different coaches is that the strategy is like the tip of the iceberg and it's maybe responsible for like 10% of your success as a coach.

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You need it.

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You need it, don't get me wrong but there's like the lower part of the iceberg that, honestly, I haven't been talking enough about and that's what we're going to be talking about today the 90%, the thing that is underneath all of this, all of the strategy, the stuff that, like that, really matters when it comes to growth as a coach, the stuff that, if you don't have in place, like I could give you the strategy and you know that this was born through so much.

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To be honest, like, like quite a bit of frustration for me, because I, I, I would, you know, I bring these people into my programs incredible coaches with so much to offer and I'd give two coaches the same strategy and one coach would go off and take that strategy and they'd scale from, like you know, 2k a month to like 20K a month in like three months, and the other coach would stay exactly where they are.

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And for years I was like, am I just a shitty coach?

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Like what is wrong?

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Like how can I?

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What am I missing?

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You know, because I really want to help everybody.

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I want to be the kind of person who, when someone comes into my world, like every single person, is able to transform.

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And as I started focusing on this deeper work, I started seeing, like this is really what it's about.

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This is for so many people who are like I'm doing the things, like I'm posting on social media, I'm not getting traction, like what is it?

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I feel like I've got the marketing strategy and I'm still like something feels like it's missing.

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Like, if that's you, if you're here because you're kind of searching for what that is.

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This piece that we're gonna be talking about today, I think might fill that gap for you.

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So I think might fill that gap for you.

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So that's our agenda for today.

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I hope you guys are excited.

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Let me know, by the way, I want to make this interactive and share in the chat what you're maybe most excited about today 22, 22.

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I'm seeing a lot of 22s.

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I don't know what that means, but we'll go for it.

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Thank you all.

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Good to see you guys.

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22 actual people, yeah, okay.

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Yeah, there's no fake Zoom meeting here.

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This is no one of those webinars where it's like there are five spots remaining in the webinar you got to sign up and then you go and it's like a recording.

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I hate that shit.

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So what's the core idea I want to share with you guys today?

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Here's the core idea the biggest key to growing your coaching business is becoming the kind of person who can hold the level of success that you want.

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Most coaches struggle to grow their business because they're focusing way too much on the outside and not enough on the inside, because they're focusing way too much on the outside and not enough on the inside.

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And the truth is, the business that you have right now is a perfect reflection for the identity that you hold, the kind of person that you are today, basically your beliefs, the way that you move through the world, how you hold yourself, how you see yourself as a coach, and so what I see, you know so many times and I've done this in my journey too and it's like I feel like I'm efforting, I'm trying so fricking hard to grow this business and it's like why does it feel so difficult?

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It's because when your identity, when your internal, is not aligned with the external that you're trying to create, it's like there's this like invisible force that's pulling you back every step of the way.

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Maybe you've experienced this in your journey, where it's like I take one step forward and two steps back.

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I have a really good month in my business and then suddenly next month I'm like right back where I started, like what is going on here?

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Here's what's happening.

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You got to expand internally to hold the kind of business that you're trying to build.

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This is alignment, renee.

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Yeah, for sure.

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Alignment is really the key.

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It's creating that alignment between the internal and the external, and it starts with the internal right, so you become the kind of person that creates the level of success that you want in your business first, and then it drops in on the outside.

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It's not that you don't have to do work, it's not that you don't need the strategy, but that's like, again, the 20%, the 10% of it, the 90, 90 of it is the internal, and this has never been more real and alive for me than it is in this moment, as I'm seeing this unfold in my own life and I'm going to talk about that in a bit.

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You know what this looks like for me if I'm walking this.

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This is like alive for me right now.

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So we're going to talk about the internal today and really what this is about like if.

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If there was like a tangible way that I could like give this to you, it's okay.

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So most of you are here because you want to make 10K a month or more as a coach.

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So what you do is you start asking yourself you wake up in the morning, you say, okay, maybe I'm not a 10K a month coach today, let's set that aside for a second.

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But if I was making 10k a month right now, in this moment, if I was a six-figure coach, how would I walk through my day?

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What decisions would I make?

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How would I show up in the world?

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Who would I be?

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How would I make decisions?

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How would I think about this client that I'm about to sign?

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How would I show up in my marketing?

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And you start doing that.

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And then the outside changes and suddenly you wake up and you're like, holy crap, I got a six figure coaching business.

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So it starts with that.

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It starts with the identity piece and then the external shifts and changes, and so we're going to be talking about today that identity piece.

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I want to share with you 12 of the biggest identity shifts that you can make as someone who is expanding to hold six figures, to hold multiple six figures, to hold the next stage of your evolution and growth as a coach.

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And on the deepest level.

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I believe that all of us are here because we're beings that want to expand.

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Like your desire to grow, a coaching business is more about that than anything else.

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It your desire to grow, a coaching business is more about that than anything else.

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It's that there's this like you're here because there's this calling inside you.

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There's this like thing, this nudge from your soul, you can feel it right and there's a part of you that wants more.

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That's what we're here for.

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So what it's really about is this expansion.

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It's expanding into the next level of yourself, and when you can expand into that, then the external changes and you have the business that you want.

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So you got to become it first, okay, so we're going to talk about those identity shifts today, 12 identity shifts that you can make in order to make that happen.

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And it's less about making something happen.

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I don't love those words because that's kind of like an egoic way of looking at it.

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It's really not about doing anything.

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It's really about letting go of all the barriers that you're placing between yourself and the business that you want.

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What if the business that you wanted was here already?

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What if there was nothing to do?

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What if it was more about letting go surrendering, releasing more about letting go surrendering, releasing all of the fear, the anxiety, the barriers.

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You know, the stuff that we place between us and the business is already on some level, it already exists.

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The people who are ready to hire you at the next level of your income and success as a coach they're already there.

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Imagine that.

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You know, just try that on for a second.

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Now there's some people here who don't know who I am.

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Maybe you just clicked an ad of mine.

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You're like who the heck is this guy?

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Is this even a real webinar?

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It's just some weird recording or something.

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So, if that's you, my name is Jason Moss.

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I'm a business coach.

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I work exclusively with coaches and I help coaches grow their businesses.

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Nice to meet you, charlie, good to meet you too.

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And my work really sits at the intersection between the intellect and the heart, and what I truly believe about building a coaching business is it's really about growing ourselves and the business gets to expand as a result of that.

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And so this integration between, like those two things it's like how do we like use the head as a tool, how do we use the intellect as a tool, but how do we also ground into our heart, like bringing those two things together is the magic that I live in in the coaching that I do, and the coaches that come to us, that work with us, are really looking for that integration.

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They're tired of running a business from their head.

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They're tired of feeling like everything is effort.

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You know they want a way of showing up that feels aligned so they can serve and grow and contribute and make great money and also do in a way that feels good.

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And that is the work that I'm excited about today and the impact that we get to make together.

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Online business training, where I walk through a four-step roadmap.

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I've personally used to sell well over a million dollars of coaching, consulting and courses online.

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It's going to make the journey of growing your business so much easier.

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I want to give this to you for free.

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All you got to do to access it is go to jasonmosscom forward slash growth.

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That's jasonmosscom forward slash G-R-O-W-T-H to get free access to this training right now.

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Now back to the episode.

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So I want to dive into these 12 identity shifts and talk about these.

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The first, probably one of the biggest ones, is six-figure coaches are all in, all in on their coaching, all in on their business.

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Here's the thing about the universe there is a flow in life, there is a river in life.

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That is what life is doing.

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Life is like a river and you can either be in the river, flowing down the river, you can be on the banks watching the river, which is what most people are doing.

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They're like, oh man, look at all those other people in the river.

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They have an awesome life.

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Why don't I have an awesome life?

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That's being on the banks.

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Then there's people who are like one foot on the banks and one foot in the river, and maybe some of you are there today and if you look at your life and you ask yourself, like where am I straddling in my business?

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Where am I half in?

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Maybe it's that there's a part of you like embody the identity of like I'm a coach, like I'm here to own this identity of being a coach.

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Maybe you're hanging on to a full-time job and you're like you know I'm going to get a promotion in six months and you know, maybe they'll promote me and things will be better.

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I really wanted my heart to be a coach, you know full-time, but I'm, like you know, kind of straddling.

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Maybe it's a kind of client that you want to serve.

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Maybe there's a type of person out there that you really feel called to serve, but there's a party that's like I don't know the stories.

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You know like maybe I can't do that, or imposter syndrome, or there aren't going to be enough people out there who can pay me in that niche, or all the stories that we tell ourselves.

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So the straddling right, you can feel it energetically, that one foot in, one foot out.

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Ashley says are you reading my journal?

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I know it because I know it for myself.

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I'll give you an example two plus years we've been serving almost exclusively brand new coaches and helping coaches launch their businesses.

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And after two years of doing that, I was just like I'm ready for another conversation.

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I'm feeling called to more.

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I want to work with people who are more established, who are further along in their journeys, and help them grow.

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People who have already coaches, who have already launched their businesses and are ready to scale to the next level.

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And it took me like I felt that way for like three months, hung on to the old niche for three months and sat with that, even though I knew in my heart that that was what I wanted to do.

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I was like I don't have the courage to like fully step into this.

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And so it took me three months of that and what started happening in my life was like there's like more and more discomfort and pain.

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This is what life wants to do.

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It wants to expand, right?

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So when you're blocking the flow of life, what starts to happen is like a dam.

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There's like a river trying to like flow through you and you're like blocking it with the dam and more and more and more pressure builds up.

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So I started feeling like resentful of our clients.

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I was like, screw these people, I don't want to work with them anymore.

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The revenue in our business started taking a hit because I was like self-sabotaging on a certain level, right.

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And then finally I was like, okay, we're going to do this, like I'm all in, I'm going to make this transition and let go of the thing that was safe and that was really really hard for me.

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And it's funny because you know, we did that and we kind of did it like 98%.

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And then there was still a part of me that was like kind of hanging on to the old and what started happening was you know cause we take.

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We take all these sales calls, probably done like 300 calls over the past uh, you know few years in my business.

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And so sometimes, like I'll do a sales call with someone and then, like three months later they'll come back and they'll be like okay, I'm ready.

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And what's interesting is like the people that I talked to like three months earlier, like I was in a completely different energy, like I was a different person three months ago.

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The kinds of clients that I was serving were different.

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And so last week, this guy who reached out to me he's like I'm ready to sign up and it was somebody I spoke to like three, four months ago, pretty new coach, and I knew in my heart, I just felt it, in my intuition, I was like I shouldn't work with this guy and I took his money anyways because I was in scarcity.

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I was like when someone's handing you $7,500, at least for me at this stage in my evolution and journey it's hard to say no.

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And so I sat with that for a week after signing him on board and two nights ago I was laying in bed and I'm staring up at the ceiling.

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It's like 9.30 at night and I'm like I know in my heart I got to let this guy go because he's not in alignment with the new thing.

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And I know if I wanna anchor into the new thing, I need to be all in.

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I can't be straddled, because life can't move through me when I'm straddled, when I'm on the fence.

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But my ego was like no, I can't do that.

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That would be the worst thing ever.

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I felt so much resistance around letting go.

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But here's the thing.

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You know this is a practice that I love.

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You know you want to know, like, what the right decision is.

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To make People think decisions are complicated they're not.

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The only reason they're complicated is because we spend too much time up here.

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If you really want to know the right decision to make whenever you're at a choice point in your life, in your business, here's what you do.

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You ask yourself the question okay, in this case I'll just use this as an example I've got two choices I can either keep this client on board or I can let him go.

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And so what I did was I said, okay, let me feel into keeping this client on board.

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And I checked in with my body, not my head, didn't think it through.

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I said what does it feel like in my body to keep this client on board?

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And I noticed this feeling of like contraction.

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It just felt smaller.

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And on the flip side, I thought about letting him go and it felt super expansive.

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Life wants to expand through us, right?

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So if you trust the expansion, trust the expansion, trust the pull, trust that part of you that feels that expansion, you get in the flow, you get in the river and life starts to work for you instead of you fighting the flow and feeling like everything's harder than it needs to be.

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So I let him go.

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I sent him a text.

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I was like, hey, man, I'm really sorry, I gotta give you a refund.

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I made a mistake.

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It wasn't in alignment.

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He took it really well, by the way, to his credit.

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And the next day I woke up and our inbox was literally like flooded with applications and email sales.

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We made like $30,000 in like two days, and it's not surprising to me.

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That's the result of not like getting off the fence, because when you're straddled, life can't work for you.

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And when you get off the fence and you make a commitment and you choose to be all in on whatever it is that you feel like you need to be all in on, that's when you got the wind at your back.

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So my question to you is where in your business have you got?

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One foot in one camp and one in the other Could be your life, too.

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People think life and business are separate.

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Wherever you go, there you are.

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That's Jon Kabat-Zinn.

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I love that quote because it's so true you and your life, you and your relationships, you and your finances, you and your.

00:18:22.866 --> 00:18:24.131
It's all one thing.

00:18:24.131 --> 00:18:27.247
So just look at your life and ask yourself where am I straddling?

00:18:27.247 --> 00:18:32.625
Where do I know in my heart I need to make a decision, to commit to something?

00:18:32.625 --> 00:18:51.528
But I'm kind of like in the energy of like holding one foot in one camp and one in the other and I want you to get curious about the resistance around that, because you can feel it Like some of you are here and you're like I know there's something I need to do, but I'm feeling like some level of resistance around it.

00:18:51.528 --> 00:18:55.888
No judgment, god knows, I'm hard enough on myself.

00:18:55.888 --> 00:18:57.345
I don't need another layer of judgment.

00:18:57.345 --> 00:19:02.630
There's no shame, this guy says, just became a person with more than two legs.

00:19:02.630 --> 00:19:05.423
I love it.

00:19:07.248 --> 00:19:11.989
So get curious about the resistance, you know, and ask yourself what is that Like?

00:19:11.989 --> 00:19:13.372
What am I actually really afraid of?

00:19:13.372 --> 00:19:22.281
The thing about the ego is really interesting is like it's not real, like the fear is not real, but it's like it's an imagined fear.

00:19:22.281 --> 00:19:27.250
So sometimes just confronting it and just asking yourself what was I so afraid of?

00:19:27.250 --> 00:19:28.551
Was letting go of that client?

00:19:28.551 --> 00:19:30.434
We made $100,000 in January.

00:19:30.434 --> 00:19:33.327
I'm worried about letting go of a $7,500 client.

00:19:33.327 --> 00:19:34.691
What do, I think, is going to happen.

00:19:34.691 --> 00:19:38.728
Just confronting that, just asking yourself what is that about?

00:19:38.728 --> 00:19:47.662
Just getting curious about that, curious about that.

00:19:47.662 --> 00:19:56.546
What I can tell you, what I know for sure in the pit of my being, is that all-in energy, like the being, all-in on your coaching, on your business, on what you're here to do, the work that you're here to do.

00:19:56.546 --> 00:20:00.565
All of you are here because, on some level, you have a mission, you have a purpose, you have a calling.

00:20:00.565 --> 00:20:02.127
There's something that is here.

00:20:02.127 --> 00:20:09.165
You all know it and either you're choosing to resist it or you're choosing to lean into it.

00:20:09.165 --> 00:20:22.953
And my invitation is that you lean in and you lean into trust and faith and watch what happens, watch what magic happens on the other side.

00:20:22.953 --> 00:20:28.008
Let me know how that lands for you in the chat, by the way.

00:20:28.008 --> 00:20:32.846
So we're going to move on to number two.

00:20:34.361 --> 00:20:37.965
Second identity shift this idea of charging what you're worth.

00:20:37.965 --> 00:20:41.085
How many people here feel like they're undercharging?

00:20:41.085 --> 00:20:45.682
Good, you're not alone there.

00:20:45.682 --> 00:20:49.265
In most of the coaches I work with, by the way, people think I do like magic.

00:20:49.265 --> 00:20:52.192
I do, on some level, like there is some magic here.

00:20:52.192 --> 00:20:53.782
I'm not doing anything, by the way.

00:20:53.782 --> 00:20:55.748
Life is just doing it through me.

00:20:55.748 --> 00:21:02.306
But on a deeper level, like when people come into my programs, one of the first things we do is we just like they're like I want to make more money.

00:21:02.306 --> 00:21:04.387
I'm like, okay, well, why don't you just double your prices?

00:21:04.387 --> 00:21:09.034
And they're like, well, but in my niche.

00:21:09.034 --> 00:21:19.606
And then the story comes Like it might no one's going to pay me that in my niche, and well, that might work for you as a business coach, but because I do, you know, spiritual healing, whatever, like that's not going to work.

00:21:19.606 --> 00:21:23.271
My people won't pay that, or I don't think I'm worth that or whatever it is.

00:21:23.271 --> 00:21:24.272
So notice the story.

00:21:24.272 --> 00:21:26.895
That's what I want you to be curious about in this moment.

00:21:26.895 --> 00:21:30.067
Jason's telling me I should double my prices.

00:21:32.980 --> 00:21:36.069
Larissa says, you know, definitely undercharging has been hard finding clients.

00:21:36.069 --> 00:21:42.921
Here's the interesting thing about undercharging when you underprice yourself, what?

00:21:42.921 --> 00:21:49.128
What starts to happen is, first of all, that decision itself is rooted in scarcity and lack.

00:21:49.128 --> 00:21:53.430
The decision to undercharge is rooted in scarcity and lack.

00:21:53.430 --> 00:21:57.766
It's rooted in the belief of there aren't enough people out there who can pay me what I'm worth.

00:21:57.766 --> 00:21:59.244
So what are you gonna get back?

00:21:59.244 --> 00:22:01.243
Of course you're gonna get that.

00:22:01.243 --> 00:22:05.971
Of course the life can't help but reflect back to you the beliefs of what you're going to get.

00:22:05.971 --> 00:22:11.567
That, of course, life can't help but reflect back to you the beliefs of what you're holding.

00:22:11.567 --> 00:22:14.573
So people are stuck in this thing.

00:22:14.633 --> 00:22:31.821
I see this a lot where it's like I'm undercharging and I get these crappy clients who have all these payment issues and can't pay me, and I'm just stuck and it's like I feel like there's no one out there who can pay me more, because all they're doing is attracting all the kinds of clients that they didn't want.

00:22:31.821 --> 00:22:36.181
Because, by the way, the worst clients are the clients who pay you the least.

00:22:36.181 --> 00:22:45.885
This is what I learned when I first started coaching and, by the way, when I first started coaching, I was charging like $200 for online courses, now courses.

00:22:45.885 --> 00:22:53.066
Now I charge 20 000 plus for one-on-one and and can I tell, like honestly, the the thing that has really changed for me?

00:22:53.066 --> 00:22:54.348
There's no magic thing.

00:22:54.348 --> 00:22:56.232
It was just like faith.

00:22:56.232 --> 00:22:59.950
It was like I'm just gonna raise my prices and trust that they're gonna people out.

00:22:59.950 --> 00:23:02.185
You know, be people out there at that level.

00:23:02.185 --> 00:23:09.285
It's not magic, but people, like most of you, are playing in this box because you think there's a box.

00:23:09.285 --> 00:23:12.185
But here's the magic there's people at every level.

00:23:14.221 --> 00:23:20.748
I was at a retreat in Napa last week with this guy, frederick Dodson, really cool consciousness teacher.

00:23:20.748 --> 00:23:22.825
He told a great story.

00:23:22.825 --> 00:23:30.109
He was like you know, I used to charge $200 an hour for coaching and then one day I was like fuck it, let me charge $2 million.

00:23:30.109 --> 00:23:50.983
So he put his prices on a website $2 million and some guy from like the United Arab Emirates, like some like oil baron, reached down to him like a week later and was like I want to work with you Because the people who want to pay $2 million aren't going to pay attention to the people that are charging $200.

00:23:50.983 --> 00:23:52.748
It's like those people don't exist.

00:23:53.189 --> 00:23:56.665
So what happens is you rise, you choose to price yourself at a higher level.

00:23:56.665 --> 00:23:58.411
You attract a higher caliber client.

00:23:58.411 --> 00:24:01.482
People often want they're like man.

00:24:01.482 --> 00:24:05.289
Why am I like attracting all these clients who are so hard to work with and don't get results?

00:24:05.289 --> 00:24:06.291
Well, I'm like price more.

00:24:06.291 --> 00:24:08.461
You know, raise your prices, you're going to get better clients.

00:24:08.461 --> 00:24:12.824
I don't have those issues with our clients because we charge a shit ton of money for what we do.

00:24:12.824 --> 00:24:16.096
The people who work with me show up.

00:24:16.096 --> 00:24:17.138
They do work.

00:24:17.138 --> 00:24:18.021
They're great to work with.

00:24:18.363 --> 00:24:35.634
Notice the resistance, by the way, if you have a story about, oh you know this, have a story about oh you know this works for Jason, or oh you know, notice in yourself that there's any story around this Like this is not going to work for me or this doesn't work for my niche, whatever it is, just notice the story and ask yourself is it true or is it just a story that you're telling yourself?

00:24:35.634 --> 00:24:37.875
Do you have evidence to support that belief?

00:24:37.875 --> 00:24:42.557
Sometimes people tell me like, oh, there's no one on my niche that's going to charge.

00:24:42.557 --> 00:24:46.778
You know that's going to pay four thousand dollars or eight thousand dollars or sixteen thousand.

00:24:46.778 --> 00:24:48.040
I'm like, well, have you ever tried it?

00:24:48.040 --> 00:24:49.885
They're like no.

00:24:49.885 --> 00:24:52.752
I'm like, okay, well, maybe we try it first.

00:24:52.752 --> 00:24:57.342
So pricing pricing really like is made up.

00:24:57.342 --> 00:25:00.205
There's no, there's no magic.

00:25:00.205 --> 00:25:04.673
It's really like 90 belief and um.

00:25:04.813 --> 00:25:09.903
And so what we can do is you can look at in your life, like, where are you choosing to play small when it comes to pricing?

00:25:09.903 --> 00:25:18.565
Are you the kind of coach who says like, oh, I'm just gonna price it what I think my people can afford, but I feel in my gut like I just I'm not getting paid what I'm worth.

00:25:18.565 --> 00:25:21.565
Are you discounting all the time?

00:25:21.565 --> 00:25:25.684
Are you talking about how affordable your coaching programs are.

00:25:25.684 --> 00:25:31.212
People do this and they wonder why they attract the kinds of people who always want lower prices.

00:25:31.212 --> 00:25:37.546
If you're talking all day about how affordable your things are, the only people that are going to come to you are the people who want affordable.

00:25:37.546 --> 00:25:43.544
And then you wonder, like why are all these people pushing me to lower my prices even more?

00:25:43.544 --> 00:25:46.852
It's like for that person there's no price that's low enough.

00:25:46.852 --> 00:25:51.549
I don't even talk about how I mentioned the word affordable.

00:25:51.549 --> 00:25:52.766
I don't play in that space.

00:25:53.059 --> 00:25:56.049
The mentors that I choose to invest with, I don't care how much it costs.

00:25:56.049 --> 00:26:00.426
I just want to be in the room with people that are going to help me grow and expand and I'll make it happen.

00:26:00.426 --> 00:26:01.763
That's my belief.

00:26:01.763 --> 00:26:06.582
And the clients that choose to work with me.

00:26:06.582 --> 00:26:10.288
That's their belief, because it's a belief that I hold internally for myself.

00:26:10.288 --> 00:26:28.488
So we can look at that and it really is like faith and trust and the ability to just choose to play at a higher level, and what happens is you start attracting better clients, you start getting, you know your clients get better results because they've got more skin in the game.

00:26:28.488 --> 00:26:30.386
That's another thing I really learned early on.

00:26:30.386 --> 00:26:34.308
Like the less someone pays, the more likely they are to like not show up and do the work.

00:26:34.308 --> 00:26:41.503
So it's like, hey, if I want to be like, one of the best things you can do if you want to become a better coach is just get better at attracting better clients.

00:26:41.503 --> 00:26:43.508
That's 90% of it.

00:26:43.508 --> 00:26:45.972
You don't really do that much work as a coach.

00:26:45.972 --> 00:26:52.742
What you do is create a space for somebody else to unfold.

00:26:52.742 --> 00:27:00.747
And when someone makes a commitment at a really high level to themselves and part of that is financial, because when they back that commitment with their money, they're really saying this matters to me.

00:27:00.747 --> 00:27:02.991
That's what an investment is.

00:27:02.991 --> 00:27:06.580
Matters to me.

00:27:06.580 --> 00:27:07.442
That's what an investment is.

00:27:07.462 --> 00:27:08.585
So many people come into my programs.

00:27:08.585 --> 00:27:12.700
I'm thinking my client, megan, who when she first started working with me, she was making like $2,000 a month.

00:27:12.700 --> 00:27:26.942
Now she's hitting like 20K months consistently, month after month, and she signed up to work with me, didn't even go to like a group call of mine't even like like gone into the program and signed like four clients in like in like 24 hours.

00:27:26.942 --> 00:27:28.747
What is that about?

00:27:28.747 --> 00:27:31.133
I didn't do anything.

00:27:31.133 --> 00:27:34.942
What she did was she rose, she made a commitment to herself.

00:27:34.942 --> 00:27:37.407
She said this matters to me.

00:27:37.407 --> 00:27:38.932
I'm going to choose to back this.

00:27:38.932 --> 00:27:39.961
I'm going to be all in.

00:27:39.961 --> 00:27:42.566
I'm going to choose to put my money where my mouth is.

00:27:42.566 --> 00:27:57.464
So so much of the magic of what I do is really just about creating a container where somebody else can rise, and part of that is I want the finances to feel stretchy, because I want them to feel like they're stretching to a new level of their own expansion.

00:27:57.464 --> 00:27:59.912
So that's pricing.

00:28:00.760 --> 00:28:20.885
So, looking at your own business and maybe you want to share in the chat what might need to shift here Probably have an intuitive sense for like what you want to do, what you're, what you're feeling called to do, just like, own it and put it in the chat, make a declaration, because when you share it publicly, there's something magic that happens, and I want you to use that space To be able to do this.

00:28:20.885 --> 00:28:26.553
Ashley says I'm 100 okay with letting go of clients that can't afford me.

00:28:26.553 --> 00:28:28.267
We're not in the same space, and that's okay.

00:28:28.267 --> 00:28:31.809
I can't afford some things in my life, and that's okay too.

00:28:31.809 --> 00:28:38.502
Richard says I'm scared to hear what you're going to charge for your offer at the end.

00:28:38.502 --> 00:28:40.008
Talk about discomfort.

00:28:40.008 --> 00:28:45.469
I'm not scared, I'm excited about it because I know for the right person.

00:28:45.469 --> 00:28:46.885
It's going to be an awesome opportunity.

00:28:46.885 --> 00:28:51.766
I want to believe I'm worth it.

00:28:51.766 --> 00:28:55.604
You can choose that belief.

00:28:55.604 --> 00:28:57.347
You are worth it.

00:28:57.347 --> 00:28:59.833
You can just decide I'm worth it.

00:28:59.833 --> 00:29:07.347
So let's move on to number three protect your time.

00:29:07.347 --> 00:29:08.571
Here's another one.

00:29:08.571 --> 00:29:18.119
Here's the difference between uh, high caliber coaches and all the rest I like to think of like a high caliber coach, like a doctor.

00:29:19.127 --> 00:29:26.373
I went to the orthodontist yesterday and I walked in and there was like a waiting room and there was a receptionist.

00:29:26.373 --> 00:29:37.540
It was like I had to book an appointment and call them and there were like forms I filled out before and I didn't just expect to go into the doctor's office and like you'd be like hey, I want to meet with the doctor, and they were like okay, well, the doctor's ready for you, come here.

00:29:37.540 --> 00:29:39.424
I was like I sat down, I waited.

00:29:39.424 --> 00:29:43.753
There was like a protocol, there was like a way of engaging with them.

00:29:43.753 --> 00:29:49.009
I wasn't just able to like DM the doctor and like chat with them for hours on end.

00:29:49.009 --> 00:30:04.327
So, looking at the way that you're engaging with your audience, with your potential clients, with your clients, and asking yourself, like am I embodying the energy of a doctor or am I the kind of coach who's like available to like chat and hang out for free all day.

00:30:04.327 --> 00:30:07.106
Am I doing like lots of free coaching?

00:30:07.106 --> 00:30:12.066
Can you imagine going to a doctor's office and expecting to get like an appointment for free?

00:30:12.066 --> 00:30:16.567
No way, I'm not available for that shit.

00:30:16.567 --> 00:30:20.688
Someone reaches out to me and they're like hey, I need help.

00:30:20.688 --> 00:30:25.542
I'm like great, like here's what we're gonna do next, like we're gonna book a sales call.

00:30:25.542 --> 00:30:27.607
Here's what I think is the right next step for you.

00:30:27.607 --> 00:30:32.609
I'm not chatting with them for 20 minutes in the DMs, not available for that.

00:30:32.609 --> 00:30:36.042
Calls with people who aren't serious about working with you.

00:30:36.042 --> 00:30:36.605
This is another one.

00:30:37.067 --> 00:30:50.371
If you're the kind of person who's doing all these connection calls or just all these friendly chats that don't go anywhere, imagine what you would be and what you would do if you were a six-figure coach already.

00:30:50.371 --> 00:31:07.950
If you were making six figures already, how would you choose to value your time and show up today as if you do at that level and watch the magic that happens, because other people will only value you and respect you as much as you respect and value yourself.

00:31:07.950 --> 00:31:15.327
So you rise and then they meet you, dragging people through your sales process.

00:31:15.327 --> 00:31:17.536
I don't.

00:31:17.536 --> 00:31:21.133
I'm not following up with people a million times like here's the offer.

00:31:21.133 --> 00:31:22.239
Great, you want to do it.

00:31:22.239 --> 00:31:23.080
I'd love to help you if.

00:31:23.080 --> 00:31:29.772
If not, cool Again, how would you show up as if you were, you know, making six figures already.

00:31:32.940 --> 00:31:33.582
You're going to, you're going to.

00:31:33.582 --> 00:31:38.759
You know there's going to be a voice in your head that's like well, jason, that's easy for you to do right now because you got all this money.

00:31:38.759 --> 00:31:46.824
Yeah, it's easier when the external reflects back.

00:31:46.824 --> 00:31:48.309
You know to you that it becomes like a self-reinforcing, like feedback loop.

00:31:48.309 --> 00:31:57.244
But the truth is, there was a time when I wasn't making any money as a coach and so, on a certain level, like I remember when I first got started as a coach, like there was definitely that energy of like showing up as if it was like.

00:31:57.244 --> 00:32:01.240
I was like showing up on mark, like like, uh, live calls on facebook.

00:32:01.240 --> 00:32:04.965
I was like, yeah, when I work with my clients on XYZ, I don't even have clients yet.

00:32:07.970 --> 00:32:19.801
So, again, like we go back to this idea of like identity first, right, embodying the kind of person that you need to be in order to create the level of success that you want, protect your time.

00:32:19.801 --> 00:32:27.022
And if you look on a deeper level, like why you know, like, why are you spending all this time trying to like, chase people?

00:32:27.022 --> 00:32:28.625
And you know all these friendly chats.

00:32:28.625 --> 00:32:31.087
Oftentimes it's like this desire to impress.

00:32:31.087 --> 00:32:44.642
It's like hey, my, my, I have this desire to like, um, make them like me, engage with them in a certain way.

00:32:44.642 --> 00:32:46.066
They'll, you know, they'll think that it's the desire to impress.

00:32:46.086 --> 00:32:50.765
But here's the thing like the six figure coach, it doesn't show up with the energy of like, trying to make anybody think that they're great.

00:32:50.765 --> 00:32:54.724
They show up with the energy that that they the person already knows that you're great.

00:32:54.724 --> 00:32:59.502
It's like when I show up to a sales call, I'm not here to like, impress anybody.

00:32:59.502 --> 00:33:06.634
I know that they're there because they're already impressed, because they already think I'm the real deal.

00:33:06.634 --> 00:33:10.645
So what if you were to do that?

00:33:10.645 --> 00:33:21.320
What if you were to show up in your content, rather than trying to impress everybody, trying to prove, trying to convince people that you're the coach, what if you were to show up with the energy of?

00:33:21.320 --> 00:33:23.669
They already know that I'm the real deal?

00:33:23.669 --> 00:33:24.825
What would that be like?

00:33:24.825 --> 00:33:27.728
God, that releases a lot of pressure, doesn't it?

00:33:27.728 --> 00:33:32.260
Okay?

00:33:32.260 --> 00:33:34.144
So that's number three.

00:33:35.868 --> 00:33:36.589
How's this landing?

00:33:36.589 --> 00:33:39.500
By the way, I'd love to hear in the chat Any insights?

00:33:39.500 --> 00:33:42.866
Is there one nugget, one thing that really, really connected for you?

00:33:42.866 --> 00:33:43.307
Let me know.

00:33:43.307 --> 00:33:47.034
Catherine says alignment.

00:33:47.034 --> 00:33:48.984
This is amazing, vicky, get out of my head.

00:33:48.984 --> 00:33:49.567
That's a big one.

00:33:49.567 --> 00:33:50.925
We'll talk about that a little bit more later.

00:33:50.925 --> 00:34:01.083
That's a big one for sure, okay.

00:34:01.124 --> 00:34:08.318
So Ryan says yep, sure, yep, showing up already, knowing no big, huge sales presentation, for sure, protect your time.

00:34:08.318 --> 00:34:14.889
Then it says it is what I've been thinking, but resisting for sure.

00:34:14.889 --> 00:34:16.199
Yeah, great, great awareness.

00:34:16.199 --> 00:34:29.364
So you can notice the resistance, you can notice the part of you that's fighting, it's saying no, I got to hold on to this like small self, this small identity, this small story, and this is your invitation to let go.

00:34:29.364 --> 00:34:32.342
And also the resistance is a part of it too.

00:34:32.342 --> 00:34:37.882