The #1 Mindset Block Sabotaging Your Business Growth

Transcript

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Welcome to the Jason Moss Show, where established online business owners go to increase their income, freedom and impact.

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I'm your host, jason Moss.

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Let's dive in.

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If there was a hidden block that was holding your business back from growth, would you want to know about it?

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It sounds like an obvious question.

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I think the answer is probably yes for most people.

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Most entrepreneurs spend a lot of their time trying to figure out what those blocks are so that they can actually get past them.

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But here's the truth.

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After mentoring hundreds of entrepreneurs every niche imaginable, what I've found is that there is one hidden block that so many entrepreneurs are not aware of that is sabotaging their business growth.

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That's holding them back from being able to increase their income and impact and be able to make more money and sign more clients, and it's one of the biggest things that's held me back over my 18 plus year journey of building online businesses.

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I want to share with you in this episode today what that block is, how it shows up in your business and how you can actually overcome this, because once you move past this, this is one of the biggest keys that I see that separates entrepreneurs who get stuck at a certain level of income they're not able to get past that certain point in their business.

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Maybe they're feeling frustrated or overwhelmed, or they just hit a certain level and then they end up just kind of getting stuck versus the people who are able to scale to the next level effortlessly and move through the process so much more easily than the person who is just kind of at that bottleneck and cap in their business.

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So that is what we're going to talk about today.

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I'm super excited about this.

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Now, in order to introduce you to this hidden block that I think holds so many entrepreneurs back, I want to share with you a story about my own life, because the truth is, when I look back at my childhood, so many of these blocks that come up in our lives they start with childhood, right.

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Yeah, I grew up in a family who, actually, I didn't realize how wealthy we were until later on, but we always had enough, and I didn't know that we were wealthy because we lived in a neighborhood where everybody else was wealthy too, and we were actually more of like the modest side of the wealthy neighborhood.

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So it was like you know, wherever you are, relative to everybody else determines how you think about yourself.

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So in my mind it was like well, you know, our neighbors are the ones who are wealthy and we weren't.

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But it took me a long time to realize and later on I realized actually we were pretty well off, we did really well.

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My dad was a banker.

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He, you know, was an executive at a bank and he was very successful.

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And the reason I didn't really know this was because the mindset and the prevailing energy in our household was one of scarcity all of the time.

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There was always this sense that we didn't have enough or that we needed to be conservative and tighten our belt and hang on to things my dad was always talking about, you know, oh, we need to.

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You know, save money and we need to cut expenses, and so my idea of our house growing up was this sense that there wasn't enough.

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And it took me a long time to realize actually that objectively we were better off than the vast majority of people who grew up in this country and I'm incredibly grateful for that.

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But the truth is I've carried that sentiment, that energy of scarcity, into my adult life and it's absolutely been one of the biggest things that impacted my own entrepreneurial growth.

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And I'm not blaming my family or my parents.

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I think they did the best that they could and oftentimes these beliefs, these ideas, are carried with us through generations.

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There's things that we get from our parents, from their parents.

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There are things that get passed down through lineage.

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But the truth is, when I look at the journey that I've had through entrepreneurship and I think about what's really held me back and also the work that I've had to do to really unlock that next level of growth, the number one thing that has gotten in the way of growth in my business and the number one thing that I've had to address and work through in order to grow has been this belief around scarcity.

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And that is what we're going to talk about today, because the truth is, this is the big idea from this episode.

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Scarcity thinking is one of the biggest, if not the biggest thing holding most of the entrepreneurs that I meet back from business growth.

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It's such a common mentality, such a common set of beliefs that generally get passed down.

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It's in our culture, it's what we were surrounded by growing up, and the core belief of scarcity is basically that there isn't enough.

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It's a belief rooted in fear, right, it's a belief that says we're not going to get our needs met or there isn't enough out there, or I'm afraid that there isn't going to be enough enough out there, or I'm afraid that there isn't going to be enough.

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It's a belief in lack.

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And this belief, carried unconsciously into your business, is one of the number one, if not the number one things that I see that actually sabotages entrepreneurs' growth.

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And you could look all day at strategy and I spend a lot of time helping folks inside our various programs addressing the strategy and trying to figure out, okay, the external side of business growth.

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How do we lock in the right marketing plan?

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How do we make sure we got the right sales process, the right niche or the offer?

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But the truth is this is the thing that's underneath all of that, and if you don't have the right mindset, if you don't carry that mindset into all of those external aspects of your business it doesn't matter You're not going to be successful.

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So we look at two entrepreneurs, and one entrepreneur has a belief in abundance that says, oh, there's more than enough.

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I live in a world where my needs are always taken care of and I'm always taken care of because I live in a world where there isn't lack, even when there's the perception of lack that isn't actually the fundamental reality of what actually exists, and that person can be wildly successful.

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And then there's the other person who has all the same external things, the same niche, the same offer, the same marketing, but they show up in this scarcity and lack-based energy that actually sabotages the whole business.

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So this is the thing, and, honestly, so much business growth I would say 90 plus percent of it really comes down to the internal side of things, it's the mindset.

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So, talking about scarcity, you might be listening to this and you're like Jason okay, I kind of get this Like this whole idea of scarcity versus abundance.

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It's not like a brand new concept to me.

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But the truth is, as I've gone deeper with this work in my own entrepreneurial journey, I've seen that scarcity thinking has all these little insidious ways of making its way into your mindset and into various aspects of your business.

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So even if you may think that you're aware or conscious of how this pattern of thinking might be showing up, or maybe you feel like you have a good handle on this or this isn't a problem for you, I can almost guarantee that there are areas in your business where this is making an impact that you might not be conscious of today.

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So I want to talk about a couple of these areas and share with you some of the common places that scarcity thinking tends to show up in a business.

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From the entrepreneurs that I've had the great privilege of mentoring and working with, the first this is a big one is scarcity around making investments.

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This is probably one of the biggest things that I've struggled with on my journey this idea of scarcity as applied to making investments, either in yourself, through mentorship, through coaching, or through investing back into the business through hiring team or through ad spend.

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There are all these different ways that scarcity thinking gets filtered in to the way that we think about investments in terms of a business.

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Here's the truth the fastest way to grow a business is to invest in the business, and probably an even better way to grow the business is to invest in yourself and most people I meet including myself, by the way this has been really like a massive journey of growth for me.

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When I first started running businesses, the idea of investing anything into myself, into programs, into mentors to help me, was crazy to me.

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I had this like proud DIY mindset, this mindset that said, oh, I'm going to figure things out, I'm smart, I'm resourceful, I can go out online and research and come up with solutions to problems, and I was able to create a certain level of success.

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But I remember, you know, back in 2016, when I was running this coaching business online helping musicians learn how to record their own music my first six-figure coaching business and really my first real tangible, official online business I had a good friend of mine who I connected with His name was Rob and he was running a very similar business to me.

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He was also helping musicians doing this business online and we were both at around the same level.

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We were making like $5,000 to $10,000 a month.

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We were doing okay and every week we would meet and we would mastermind together and we'd share tips and strategies and things that were helpful.

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And one day I remember we got on the phone and he said Jason, I just decided to invest $30,000 into hiring my first business mentor.

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And I literally like, like threw up in my mouth a little bit.

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I was like $30,000.

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Are you, are you nuts, man?

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Are you crazy?

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What a dumb decision.

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That was my mindset at that time.

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I was like I cannot imagine investing that kind of money into hiring a mentor.

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Now, at that period of time, like my prevailing mindset was, I valued my time much less than my money, and I had this belief that, in order to build wealth, the best way to do it was to hold on, to save to hoard, to basically cut my expenses in my life, in my business, as much as possible so that I could save as much as possible and quote unquote invest it into the stock market, into my Roth IRA or into these external places that I didn't have control over.

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And then that was my plan to build wealth, and that's generally the way most people are taught to build wealth.

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The best thing to do is just to take all your money and to put it into a stock market index fund or to put it into bonds or to put it into some place where you basically funnel that money into investments that you buy and hold, and that is how you build wealth.

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Here's the problem with that.

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That works for most people, but when you're an entrepreneur, the rules change and, first of all, your business.

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Investing in your business is hands down, like if I had.

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If I have a choice between investing in my business and investing in the stock market, I'm going to choose to invest money into my business, because investing in my business is going to generate much, much higher returns.

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Plus, I have control over that.

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I have control over that business, so I'd much rather invest in something that I can control versus something that I got to hand somebody else my invest in something that I can control versus something that I got to hand somebody else my money and expect that some random person on Wall Street is going to do a better job than I can in my own business and, by extension, investing in myself.

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Like if I have a choice between making 10% a year in the stock market versus investing that money into developing my skills, my own capacity to be more productive, to create more value.

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If you look at the lifetime ROI of that investment compared to investing in something external like the stock market, it's not even comparable.

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It's like a completely different level.

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Yet most people don't think about investing this way, and I certainly didn't, and I still struggle with this too.

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This is not something like I can share this with you.

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Intellectually.

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It's still something I have to practice every single day.

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I still think one of my biggest challenges is I'm too conservative.

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I still got, you know, way too much money, I think, invested in the stock market and not enough really pouring back into the business.

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All this being said, I was at this place where my friend just made this massive investment in himself and I saw that as a mistake.

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Yet over the next few years, I watched as he continued to make those investments again and again and again in himself, while I hung on to pennies and tried to save as much as I could.

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Now, over the course of several years, he went from making $5,000 to $10,000 a month to running a business that was doing $3 million a year in sales, making $200,000, $10,000 a month, to running a business that was doing $3 million a year in sales, making $200,000, $300,000 a month.

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I actually ended up working for him for a bit, leading his sales team, before I became a business coach, and through watching him and realizing I was on the same path that I was on.

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You know, I was still making around the same amount of money and then watching him grow, realizing, oh my God, here's somebody who's really investing in themselves.

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And here's the impact of that.

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It started challenging some of these beliefs that I had around investing and this idea underneath it, going back to everything that we've been talking about in this episode so far is this belief that there wasn't enough money so I had to hold on to everything that I made.

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I couldn't let it go, I couldn't release it, I couldn't flow it into investments that would allow me to essentially multiply my money, or I had to put that money away into savings or, you know, safe quote, unquote investments.

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So this really challenged my thinking and this belief around investing in myself and over time I started to integrate more of the mindset that I watched my close friend integrate into his business and things really started changing for me as a result, because I realized, as I started hiring mentors and since then I've invested at least $200,000 into coaches and mentors and people to help me grow what I've realized is that there are so many people out there that understand so much more than I do and have like the cheat codes because they've figured things out and if I can just pay to get access to that information, that knowledge, those resources, I can move forward so much faster and I can leverage my money to essentially help me do that.

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But in order to do this, I had to let go of this belief in scarcity, because the scarcity belief says if I spend money, if I invest money back into my business, that money is gone.

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There's so much of a focus on the letting go that and this is a big mindset block that I see with a lot of people like I talk to on sales calls, where it's like I'll share the investment for our program and their first the way their mind thinks is like oh my God, that sounds like a lot of money.

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They don't think about the return on that investment.

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They don't think about what's going to happen over the next three years or five years or 10 years as a result of investing that money.

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What they think about is I'm letting go of this money.

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So it's a belief that letting go of money is essentially just releasing it into the ether and it's not going to come back.

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That's a scarcity belief, and so that leads us to feel like we need to hoard and conserve and to hold on, and that is one of the biggest things that holds entrepreneurs back from growth, because in order to grow, you got to invest.

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You got to invest in yourself.

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Of course look, you're listening to this.

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I'm biased, I'm a business coach, but I wouldn't tell you to do what I'm not doing myself.

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There's a reason I hire mentors.

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There's a reason I've invested hundreds of thousands of dollars into coaches and people to help me grow.

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There's no way I would be able to figure out how to grow a business that's now doing over half a million a year in sales without that guidance.

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I'm not a genius.

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Actually, one of the biggest shifts for me was realizing that I wasn't as smart as I thought I was and, rather than looking at myself as like the person who had to come up with all the answers to everything, realizing I could tap into these great people who knew so much more than I did and who had areas of expertise that I could leverage through my capital to be able to help me grow.

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Same thing with ad spend.

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We invest right now tens of thousands of dollars every single month into ads and I know that on average in our business, every dollar we invest in ads we get $3 back.

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But if I was looking at that investment and saying, oh my God, tens of thousands of dollars a month on ads, that sounds crazy.

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If I was just looking at that as a cost, I was like, well, why don't I just hang on to my money?

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Why don't I just invest that money into the stock market, where it can make 10% a year, instead of investing it into ads, where it can make 300%.

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That's how most entrepreneurs think they're too conservative.

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Their focus is like how do we just pull out as much money from the business, as much as possible, so that we can actually just save the money, versus looking at the business as their best investment vehicle and themselves as even better than that, I'd say.

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If I have a choice where my money goes, and as I'm sharing this with you, I have to be honest with you.

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I'm looking at my life and I'm actually I'm seeing areas where I'm not fully practicing this.

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So I want to be real with you that this is something that I'm working on too.

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But if I have like a hierarchy of where's the best place to put your money, number one it's in you.

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If you can invest in courses, mentors, people who can help you grow, who can help you develop new skills, that's the best place to put your money, because if you can become more valuable, if you can expand and grow, that's going to impact every single choice that you make, every single thing that you do in your business for the rest of your life.

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So investing in you number one.

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Investing back in the business number two particularly in things like audience growth team to help you better leverage your time.

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And then number three would be external investments, things like the stock market or, you know, bonds or real estate, things that you don't directly have control over.

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Most people reverse, they go straight to the external investments and again, a lot of this is rooted in scarcity.

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So, seeing things as costs versus investments this more DIY mindset Also, this is another thing that comes up a lot for folks like on sales calls.

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I'll talk to where it's like you share the investment and the first thing people will say is I can't afford it.

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It's this block that like flips in our mind.

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That is like if there's a number that we don't have in our bank account right now, that means we can't afford it and we block ourselves off from the creativity of just asking ourselves like, well, how can we make this work?

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This is something I really want, or if I'm choosing not to invest in something, or if I'm choosing not to invest in something, then it's an empowered choice.

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I can just say, hey, this isn't a priority for me right now.

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So sometimes this scarcity belief will filter into how you think about investments, what opportunities are even available to you.

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But the best entrepreneurs that I meet are the ones who are the most resourceful.

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They're the ones who, rather than letting that scarcity belief come in and run the show.

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They're the ones who are creative and they say, okay, well, if I really want to do this, how can I get creative and figure out how to make this work?

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Because I know there's always the possibility for me to tap into and create more money, because, as an entrepreneur, that's what I do I create money.

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So, scarcity, thinking around investments, you might as you're hearing this, this might be a little triggering to you, you know, and if it is good, I think that's a good thing.

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Whenever we're triggered, it's like there's an opportunity there, I find in myself.

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Whenever I get triggered, whenever I hear something from someone that's like I resist it initially, there's usually some way in which that trigger is showing me that there's some part of myself that is fixed or rigid, or some unquestioned belief that's underneath the surface that's keeping me stuck.

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So if you're feeling triggered right now, that's good.

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It's a good thing.

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Asking yourself do any of these mindsets show up in my life, how I think about investments in myself or my business.

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Where might scarcity thinking be underneath some of these patterns of thought that might be holding me back and keeping me stuck?

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Now back to the episode.

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So that's the first area that I often see scarcity thinking showing up in a business around investments.

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The second and this is a big one too is scarcity thinking around your marketing.

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So there are a couple of areas where this often shows up for entrepreneurs.

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The first is this mindset of I'm afraid to narrow my focus, narrow my niche, really serve the specific people that I actually want to help, because I'm afraid there aren't going to be enough of them out there.

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So I often see entrepreneurs who are trying to speak to a much wider market than they really should be, and oftentimes what's underneath it is this fear that if you narrow, there aren't gonna be enough clients for you.

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This is something that we've struggled with, honestly, relatively recently.

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For years, I was serving primarily brand new coaches and also serving more established entrepreneurs as well, and after a few years it became clear to me that I didn't want to work with brand new people who hadn't started their business yet anymore.

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It just wasn't feeling aligned for me.

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But I held on to that niche for months after feeling that intuitively, because I was afraid of letting go of what at that point, was like 70, 80% of our business, and I had this story that I wasn't going to be able to build a successful business serving exclusively established online business owners, which is silly when you think about it, because there's literally.

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We live in a world with like what, 8 billion people, and how many people do you actually need to run a successful business?

00:23:42.624 --> 00:23:45.515
I can make seven figures with maybe 100 people a year.

00:23:45.515 --> 00:23:53.297
You really don't need that many clients in order to be super successful, and yet so many of us.

00:23:53.577 --> 00:24:04.795
The thing that's holding us back from choosing to work with the people we really want, to choosing to narrow our focus so we can become more attractive to those people, is this belief that there aren't enough of them.

00:24:04.795 --> 00:24:17.258
So I see so many entrepreneurs out there who are just trying to speak to everyone and, as a result, their messaging does not have the potency and the impact that it would if they were really narrowing their focus.

00:24:17.258 --> 00:24:21.101
As a result, paradoxically, they end up attracting less clients.

00:24:21.101 --> 00:24:28.363
This is what's funny about this the belief in scarcity actually ends up creating the reality of scarcity.

00:24:28.363 --> 00:24:30.855
What's so fascinating about the human experience?

00:24:30.855 --> 00:24:33.422
Whatever you believe, you will experience.

00:24:33.422 --> 00:24:52.492
So the people out there who are trying to appeal to everyone because they're afraid there aren't enough people out there for them actually end up creating that in their experience, because they show up in a way that's so broad and so generic and so watered down that they don't form a deep enough connection with anyone out there.

00:24:55.415 --> 00:25:03.806
So who would you work with if you weren't afraid that there wasn't going to be enough.

00:25:03.806 --> 00:25:13.833
What would your niche be if you had 10 million dollars, 20 million dollars, 50 million dollars whatever the number is in the bank?

00:25:13.833 --> 00:25:18.240
That you would never have to worry about money again for the rest of your life?

00:25:18.240 --> 00:25:20.971
This is a very powerful question.

00:25:20.971 --> 00:25:24.862
By the way, this is something I try to ask myself all the time.

00:25:24.862 --> 00:25:28.154
If I had $10 million in the bank, what would I do?

00:25:28.154 --> 00:25:34.714
If I had $10 million in the bank, who would I serve?

00:25:34.714 --> 00:25:44.300
It's a question that's designed to get you out of scarcity, so that's a super useful, simple hack that I think, hopefully, will be valuable for you on your journey.

00:25:45.590 --> 00:25:50.045
Oftentimes, what happens as a result is you narrow your focus.

00:25:50.045 --> 00:26:08.897
Your messaging becomes much more specific, you're not afraid to really call out those very specific people that you want to work with, and you become more magnetic and attractive to those people as a result, so broadening your niche this is oftentimes a symptom of scarcity Also watering down your message.

00:26:08.897 --> 00:26:33.502
We've talked about this a little bit, but sometimes you know when I think about my own journey and how I was showing up initially, when I first started marketing myself online, compared to how I am today in my business, I was afraid of showing people who I really am, because I knew that there were parts of my personality that would turn people off.

00:26:33.502 --> 00:26:49.097
I knew that there were certain beliefs I had, for example, being someone who's really spiritual and being someone who believes in God, and being someone who feels very connected to that divine intelligence in my life and really uses that and taps into that on a daily basis to lead my life.

00:26:49.097 --> 00:26:59.296
I never shared that with people because I was afraid that if I shared that with you, you wouldn't wanna work with me.

00:26:59.296 --> 00:27:07.833
And the truth is, maybe you're listening to that and you're like this guy's weird, he's not for me and that's great.

00:27:07.833 --> 00:27:16.240
But maybe you're listening to this and you're like, wow, jason's like that too, like I also have that belief, and so you feel more connected to me as a result.

00:27:16.240 --> 00:27:25.279
So here's the cool thing you know the belief in scarcity, the belief of there aren't enough people out there that are ready to work with me.

00:27:26.152 --> 00:27:31.400
The way that that manifests in a business oftentimes is watering your message down.

00:27:31.400 --> 00:27:54.787
It's making what you do so broad and how you show up so broad and generic and palatable, so you end up creating this surface level connection with everyone, versus the person who is unapologetic and unafraid to be who they are, the person who shows you all those weird, quirky aspects of who they are.

00:27:54.787 --> 00:27:57.234
That's the person that you feel more magnetized to.

00:27:57.234 --> 00:28:09.413
And so you end up creating a scenario where, if you've got 10 people in your audience, maybe seven of them are like this person's kind of nuts, but like three of them are like wow, this person's incredible.

00:28:09.413 --> 00:28:21.980
Not only are they a business coach, they also believe in God and they have all these weird, quirky beliefs and I also share some of those beliefs and I feel so much more connected to this person and now this person's like my only.

00:28:23.045 --> 00:28:47.517
We create that moment for somebody else through sharing more of yourself, where you start to become like a class of one to that person, where, where, where you create that opportunity for that other person, the right person in your audience to go, you are my person, and when someone has that moment, price becomes secondary.

00:28:47.517 --> 00:28:48.320
It's not really that big of an issue.

00:28:48.320 --> 00:28:57.192
People will figure out how to make it work, they'll get creative, they'll pay five times as much to work with you as they will to work with some other person who does similar work, just because they feel more connected to you.

00:28:57.192 --> 00:29:08.623
So all of this starts by not watering yourself down, and if we look at what causes people to water themselves down nine times out of 10, it's a belief in scarcity.

00:29:08.623 --> 00:29:13.140
It's well, if I show people who I really am, then there aren't going to be enough people out there.

00:29:13.140 --> 00:29:22.464
Paradoxically, the more you show people who you are, the more you become a lighthouse to the right people, the easier it actually becomes to attract more of the clients you really want.

00:29:23.087 --> 00:29:30.675
As I've done this more and more in my business, the impact has been I've started signing more clients and it's become much easier to sign more clients.

00:29:30.675 --> 00:29:35.011
Oftentimes the people that we talk to today they don't even need a sales call.

00:29:35.011 --> 00:29:41.385
They've been following me, they've been listening to my content, they feel connected to me because I've showed so much of who I am.

00:29:41.385 --> 00:29:48.531
These are the people who reach out, they apply to work with us and I just send them, like a Google Doc, via text, and they're like done, I'm ready to pay.

00:29:48.531 --> 00:29:49.353
Where do I sign up?

00:29:49.353 --> 00:29:59.145
Versus what I used to do is I mean, I still do a lot of sales calls in my business today, but trying to talk to someone who just sees you as a generic commodity.

00:29:59.145 --> 00:30:04.934
You got to drag them through your sales process.

00:30:04.934 --> 00:30:06.501
It takes so much heavy lifting to get them to sign up to work with you.

00:30:06.501 --> 00:30:13.932
You got to pull out all the stops and have all sorts of crazy offers and scarcity and all sorts of crazy things to just get them to sign up, versus the person who actually has a connection with you.

00:30:15.795 --> 00:30:22.512
So this is a big part of what success looks like in marketing and it requires an abundance mindset.

00:30:22.512 --> 00:30:44.826
If you're caught in scarcity, if you believe there aren't enough people out there for you, if you believe that if you show people who you are, there aren't going to be enough who want to work with you, then all of this gets in the way of you being able to market and show up in a very powerful, compelling way that actually attracts the people that you really want.

00:30:44.826 --> 00:30:50.017
So scarcity around your marketing very common, and these are a couple of areas that this might be showing up in your business.

00:30:50.017 --> 00:30:55.345
You might ask yourself right now do I identify with any of the things that Jason just shared?

00:30:55.345 --> 00:31:03.541
Can I see any areas in my business where scarcity thinking might be filtering its way into how I'm showing up in my marketing.

00:31:03.541 --> 00:31:11.442
Third area that scarcity thinking often shows up, and there are many more, by the way.

00:31:11.442 --> 00:31:13.192
This is just three common areas I thought of.

00:31:13.192 --> 00:31:21.144
The third is how you see other people in your market and potential partnership opportunities.

00:31:22.731 --> 00:31:30.942
So when I started coaching back in 2016, I was running this business helping musicians there was this other coach for musicians.

00:31:30.942 --> 00:31:32.935
He was running a similar business as mine.

00:31:32.935 --> 00:31:39.701
His name is Graham and Graham, every year we had this big conference called NAMM.

00:31:39.701 --> 00:31:43.720
It was in Los Angeles or Anaheim and it was this big music conference.

00:31:43.720 --> 00:32:21.713
Everyone used to fly out and we would all get together, and one of the things I really appreciated about this guy, graham, was he was always down to help me and you could look on the surface and say you guys are competitors, but I remember going out to dinner with him one night and he spent the entire time just asking me about myself and asking me how he could help me, and he was the most generous person I'd ever met in my niche, and not for one second did he see me as a quote-unquote competitor, someone he needed to like hoard his industry secrets from.

00:32:21.713 --> 00:32:44.136
We were serving the same clients, but he had a an abundance mindset around how he saw business and so, rather than seeing me as a quote-unquote competitor, he saw me as an ally, as a friend, as someone who he could support, and that he had this mindset of you know, rising tide lifts all boats.

00:32:44.136 --> 00:32:50.880
Basically, now he was able to build a business that was doing, I think, multiple seven figures, or at least over seven figures.

00:32:50.880 --> 00:32:57.913
He's now running a different business that's doing multiple seven figures and it's no surprise to me because it's one of the most generous people I've ever met in my life.

00:32:59.276 --> 00:33:24.664
So oftentimes in business one of the biggest things that trips people up, and I've also struggled with this Sometimes we have clients that I work with who are basically doing very similar work as me and I noticed this tendency to not want to tell them all the things that I know because I'm afraid, oh, if I let go of all the secrets, then they're just going to copy me and I have to fight against that in myself.

00:33:24.664 --> 00:33:32.477
I see that coming up in myself, that belief of like, oh, I need to hold on, I need to hoard, I need to defend or protect what's mine.

00:33:32.477 --> 00:33:38.471
But the most successful entrepreneurs don't think about their quote-unquote competitors this way.

00:33:38.471 --> 00:33:43.375
They think about their quote-unquote competitors as allies, as partners.

00:33:43.375 --> 00:34:19.739
Some of the most successful JV joint venture partnerships I've ever done have been with people who did a summit with a friend of mine and several other people who were also doing very similar work as me, and we all pooled our audiences together and created this experience where all these people could show up and learn from all of us, and it was one of the most profitable summits that I'd ever done up until that point in my business, and this was basically with quote-unquote competitors.

00:34:19.739 --> 00:34:32.677
Now I could have looked at that and said, well, I don't want to be a part of that, because other people are going to steal my audience or somehow sending my people to them is going to be detrimental to my business.

00:34:33.873 --> 00:34:47.543
Again, there's this limited pool mindset versus seeing your market and seeing your niche is abundant, knowing that there's more than enough out there for every single person.

00:34:47.543 --> 00:34:54.181
You know, when you start to see partnerships this way, it changes the way you engage.

00:34:54.181 --> 00:35:10.922
It creates so many opportunities for ways that you can come together, you can build relationships with other people who are doing similar work in your niche and you can actually multiply your success by doing this, by tapping into other audiences.

00:35:10.922 --> 00:35:13.650
But it requires an abundance mindset.

00:35:13.650 --> 00:35:34.797
So these are a couple of areas where you might notice scarcity in your business Around the way you think about investments, around the way you think about marketing, showing up your niche, your message, as well as how you see partnerships and as you notice these things.

00:35:35.559 --> 00:35:39.911
I want to be clear this is not about judgment, because I struggle with all these things.

00:35:39.911 --> 00:35:44.563
Scarcity is so human, you know, and we look at what's underneath scarcity.

00:35:44.563 --> 00:35:45.512
It's really just fear.

00:35:45.512 --> 00:35:54.898
It's fear that we're not going to be taken care of, that we're not going to be safe and so that there's nothing wrong there.

00:35:54.898 --> 00:35:57.304
This is just a part of the human experience.

00:35:57.304 --> 00:36:22.498
No-transcript, you can't solve a problem that you're not aware of.

00:36:22.498 --> 00:36:28.601
And so much of overcoming these limiting beliefs around scarcity in your business.

00:36:28.601 --> 00:36:31.376
80% of it is just noticing that they're there.

00:36:31.376 --> 00:36:45.304
You know, there's so many times in my business where I just was unconscious, where I was operating from a place of reactivity because I wasn't aware of what was going on in myself.

00:36:46.170 --> 00:37:03.577
And as I've started becoming more self-aware and also noticing some of these patterns that keep me stuck in my business, I've been able to develop more awareness around some of these things as they show up and rather than letting them run my day-to-day decision-making.

00:37:03.577 --> 00:37:08.541
I can see oh yeah, there's a scarcity trigger.

00:37:08.541 --> 00:37:11.900
I'm feeling like I'm afraid in this moment.

00:37:11.900 --> 00:37:14.978
I'm feeling afraid there isn't gonna be enough.

00:37:14.978 --> 00:37:25.016
I have a story that I'm telling myself in this moment that there aren't going to be enough people who are going to work for me, and that's why I feel this desire to want to narrow, broaden my niche.

00:37:25.016 --> 00:37:40.907
So as I notice those things, as I see those things come up in my experience, it's almost like an alarm bell goes off in my mind and, rather than moving forward with the decision that's rooted in scarcity, I can say, oh, I'm noticing, there's scarcity here.

00:37:40.907 --> 00:37:44.157
I'm not going to make this decision right now, but it starts with awareness.

00:37:44.157 --> 00:37:46.152
This is where mindfulness, I think, is very helpful.

00:37:46.152 --> 00:37:48.139
I meditate almost every morning.

00:37:48.139 --> 00:38:00.884
Just sitting down and meditating for 30 minutes in the morning Gives you more awareness, I find, as I move through my day, so I can notice those thoughts and those patterns that are popping up, rather than being run unconsciously by them.

00:38:00.884 --> 00:38:02.972
So that's number one just awareness.

00:38:02.972 --> 00:38:09.056
I find from there parts work is incredibly useful and valuable for working with scarcity.

00:38:09.175 --> 00:38:12.871
In your experience, what we're really talking about with scarcity is we're talking about fear.

00:38:12.871 --> 00:38:16.682
What's underneath scarcity is always fear.

00:38:16.682 --> 00:38:20.873
It's I'm not going to be taken care of, my needs are not going to be met.

00:38:20.873 --> 00:38:44.981
So you have to know that when there is a voice of scarcity, where there is a thought of scarcity in your experience, what's underneath it is a part of you that's just feeling afraid, and so the move is, rather than trying to judge yourself for having the thought it's actually coming to notice, oh wow, there's a part of me that's feeling vulnerable and scared right now.

00:38:44.981 --> 00:38:51.347
Can I take a moment and just connect with that place in myself and just offer that place in myself a little bit of love.

00:38:51.347 --> 00:39:08.679
What this looks like is just putting my hand over my heart and just checking in with myself and saying, hey, like you're feeling a little bit afraid right now, like tell me what's going on, and allowing that part that's feeling afraid to speak up and to say, hey, I'm feeling really scared right now.

00:39:08.679 --> 00:39:13.278
I'm worried we're not gonna meet expenses this month and the overhead's too high and what if we don't?

00:39:13.278 --> 00:39:30.277
And just let that part kind of run, and for me to just be a compassionate presence that can just hold space and then to be able to offer and bring some love and some compassion to that part of myself, just like, hey, I see, you See that you're feeling afraid right now.

00:39:30.277 --> 00:39:34.655
I want you to know I got you, we're gonna do this together.

00:39:34.655 --> 00:39:35.597
I'm right here.

00:39:35.597 --> 00:39:42.710
You can be right here at the table along for the ride and I promise you I'm going to take good care of you and we got this, we're going to do this together.

00:39:44.134 --> 00:39:52.556
Just something as simple as that can help dismantle the fear that's underneath these thoughts of scarcity.

00:39:52.556 --> 00:40:33.043
And I find, working with my experience in this way, trying to just bring that love and compassion to myself in those moments, is one of the best tools I've found to get unstuck in moments where I find that scarcity really is running the show, seeing it as fear, and, just like you would comfort a child who's afraid of the dark, being able to bring that same sense of love to yourself is probably one of the best tools that I've found to be able to move past scarcity and back into a more resourceful, grounded, abundant state, which is our natural state when we're not in fear.

00:40:33.043 --> 00:40:53.371
And that brings us to number three, which is so that way of working with scarcity is more of like a bottom-up approach, which is more about tapping into the body and using the body and bringing you know love and compassion through the body to work through that scarcity thought.

00:40:53.371 --> 00:40:57.396
There's also the top-down approach, which is actually working with the thought itself.

00:40:57.396 --> 00:41:08.099
So you can take a thought like I am afraid that there aren't going to be enough people out there to work with me if I narrow my niche.

00:41:08.099 --> 00:41:17.532
This is just an example of like a belief that you could say is a scarcity belief, and so many times we tell ourselves these stories but we don't actually question whether or not they're even true.

00:41:17.532 --> 00:41:19.934
So I'm a big fan of Byron Katie.

00:41:19.934 --> 00:41:21.856
She has this framework she calls the Work.

00:41:21.856 --> 00:41:23.737
I often use this with my coaching clients.

00:41:24.137 --> 00:41:26.360
It's four very simple questions you can ask yourself.

00:41:26.360 --> 00:41:29.782
I'm only going to go into the first question today, but you want to check her out.

00:41:29.782 --> 00:41:31.003
You can Google her.

00:41:31.003 --> 00:41:33.867
She's got some great books and resources to help you with this.

00:41:33.867 --> 00:41:41.277
But the first question you can ask yourself around any thought or belief that is unquestioned is is it true?

00:41:41.277 --> 00:41:55.090
So I might just take a thought like that and I might open up my journal and I might write the thought down Okay, I'm afraid there's not going to be enough people out there for me, if I narrow my niche, and then I just ask myself the question is it true?

00:41:55.090 --> 00:42:05.525
And I sit with that question and I allow that question to percolate a little bit and then, well, the answer is actually no.

00:42:05.525 --> 00:42:16.000
There's a lot of people out there in this niche that I'm wanting to narrow into and I only need maybe a couple dozen clients a year to be able to meet the income goals that I want.

00:42:16.000 --> 00:42:18.423
So actually, it's not true.

00:42:20.110 --> 00:42:28.599
And so you can take this more cognitive, intellectual approach to dismantling these limiting beliefs and scarcity-based stories you're telling yourself as well.

00:42:28.599 --> 00:42:33.349
It doesn't just have to be from the bottom up, although I find it's effective to take both approaches.

00:42:33.349 --> 00:42:48.862
You can go top down, you can go bottom up, both can be effective ways of working with scarcity-based thinking, and these are incredibly powerful tools that, as you integrate them into your life, into your business, you can work with scarcity more skillfully.

00:42:48.862 --> 00:42:51.896
It's not that the scarcity thinking goes away.

00:42:51.896 --> 00:42:54.563
My experience is it's always going to be there.

00:42:54.563 --> 00:42:56.713
It's just part of the human experience.

00:42:57.253 --> 00:43:17.391
But as you get more skilled, as you develop more tools and strategies for working with those thoughts rather than being derailed by them and letting them start to drive your decision making, which is one of the quickest ways to end up in a rut in your business as you make a bunch of decisions based on scarcity and fear.

00:43:17.391 --> 00:43:18.956
Ways to end up in a rut in your business is you make a bunch of decisions based on scarcity and fear.

00:43:18.956 --> 00:43:22.320
Then you end up looking up two months later and you're like, wow, where am I?

00:43:22.320 --> 00:43:27.581
This is not where I wanted to be, and the root of it was you let all that scarcity thinking drive your decisions.

00:43:27.581 --> 00:43:41.336
Instead, you get to that point where you can notice the scarcity when it comes up and work with yourself using some of these tools that we talked about, and move through that scarcity so that it doesn't start to drive your decisions.

00:43:41.336 --> 00:43:59.393
That is how you get to a place where scarcity does not run your business and, as a result, going back to the whole point of this episode, you can start unlocking your next level of growth and income and impact because you no longer have that scarcity thinking as a bottleneck that's standing in your way.

00:43:59.393 --> 00:44:04.172
So, before we wrap up today, I want to leave you with a reflection question.

00:44:04.172 --> 00:44:11.204
Ask yourself where is scarcity thinking showing up in my life and business today?

00:44:11.204 --> 00:44:15.496
Think about that Powerful question to ask yourself.

00:44:16.760 --> 00:44:18.103
I hope you enjoyed this episode today.

00:44:18.103 --> 00:44:23.239
We got a ton of good stuff coming next and I will see you in the next episode.

00:44:23.239 --> 00:44:27.097
Thanks so much for listening to this episode of the podcast.

00:44:27.097 --> 00:44:32.373
I hope you enjoyed it and if you're listening on Apple Podcasts or Spotify, consider leaving a review.

00:44:32.373 --> 00:44:35.036
It really helps the show and will help new people discover it.

00:44:35.036 --> 00:44:38.355
And if you enjoyed this episode, share it with a friend.

00:44:38.355 --> 00:44:41.681
There's so many people out there that could benefit from this material.

00:44:41.681 --> 00:44:56.646
I want to pass this along, and if you're serious about growing your online business and ready to unlock your next level of income and growth, I want you to check out my free million dollar online business training now where I walk through the four-step roadmap.

00:44:56.646 --> 00:45:02.503
I've personally used to sell well over a million dollars of coaching, consulting and courses online.

00:45:02.503 --> 00:45:08.463
You can watch this right now for free by going to jasonmosscom forward slash growth.

00:45:08.463 --> 00:45:14.380
That's jasonmosscom forward slash G-R-O-W-T-H.

00:45:14.380 --> 00:45:15.623
I hope to see you there.