You MUST Have This Mindset To Succeed In Business

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Welcome to the Jason Moss Show, where established online business owners go to increase their income, freedom and impact.

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I'm your host, jason Moss.

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Let's dive in.

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What's the number one mindset you must have to succeed in business?

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Most entrepreneurs think it's all about having a high tolerance for risk, or being focused on their customer, or having a positive outlook.

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And look, while all those things are important, I'm not going to argue that.

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The truth is, after helping hundreds of entrepreneurs, I've learned that none of them are the number one thing that's responsible for your success.

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In this episode, I'm about to show you what actually is the number one mindset you must have to be successful in your business and five very specific ways you can integrate this mindset into everything you do in your business to dramatically increase your income and get more clients and make sure you stick around to the end, where I'll share one very powerful question you can ask yourself right now to put this mindset into practice and virtually guarantee you'll be successful.

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Let's dive in.

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So Steve Jobs famously once said that business is a game of attrition, and I think in the game of business, no truer words have been spoken, because the honest truth is, when I look back over 18 plus years of building online businesses and what's been most responsible for my own success?

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It hasn't been that I've been the smartest person.

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There's so many other people out there who are smarter than me.

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It hasn't been that I've always had the best strategy.

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It's been that I have found a way to continue to show up and stay in the game, and that is the big secret behind the success of so many incredible entrepreneurs.

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When I look at all the people who are crushing it out there, it's really that they've engineered and created a way of continuing to show up so they can build for the long term.

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Because if you can just stay in your business longer than the other people in your space, the other people who are serving your niche, the people who are going to get discouraged whenever they hit a challenge and give up and go start another business or go back to a nine to five they had a challenge and give up and go start another business or go back to a nine to five.

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If you can just find a way to keep showing up, you will be successful, even if you don't have the best strategy, even if you make mistakes, even if you're not the smartest person in the room, because I'm not either.

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So this is the big secret to business, and when it comes to actually making this happen, the number one mindset you need to have in order to do this is you gotta think long-term, and this is the biggest thing that most entrepreneurs struggle with.

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The thing that is underneath so many of the failed businesses out there the entrepreneurs who start things and then give up, or the folks who create success and then give up, or the folks who create success but then can't sustain it it's the inability to shift into a long-term mindset.

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The honest truth is, most entrepreneurs are wired to think for the short term and, as human beings, that is where our focus is.

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But the ability to build a business successfully requires you to shift that mindset into a long-term thinking perspective, and that is the biggest mindset shift that is responsible for your success.

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That's the thing that's going to keep you in the game.

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If you can play the long game and you can really shift your thinking to focus on that long-term thinking and we're going to talk about how to do that specifically in a minute here you will be successful.

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That's the big secret.

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So we're going to talk about five different ways you can do this, five very specific things you can do in your business to shift this mindset.

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But here's the thing I'll say as a business coach.

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I think that I will be the first to raise my hand and say that I at times have been a part of this problem, because in the coaching industry, I think it's so easy to perpetuate this narrative that you're just going to start a business and then next month you're going to crush it.

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I talk about the stories of my clients who created results really quickly because they're attractive.

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People want to hear these stories.

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It makes it more and more likely that people actually want to buy.

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But the honest truth is, you know, I got started really my first coaching business online back in 2016.

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I've been building businesses online more than that or longer than that, but 2016,.

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I really, you know, went all.

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In my first year in business I made $4,728.

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And that was an entire years of work and that was me showing up six days a week building this business, making a ton of mistakes, trial and error.

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No one was paying attention to me in the beginning.

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I was terrible on video.

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My God.

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If you watch some of the early videos that I recorded on YouTube, it makes me cringe when I watch those videos, because it took me like hundreds of videos to actually get good on camera and it just felt like I was logging through that process every single day.

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Now, year two, I think I made $75,000 or something around that and I started to understand what really worked.

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In year three, I hit six figures, but this was not like overnight success, and so so many entrepreneurs have this idea that success happens quickly, when in reality it's that long-term thinking and that mindset, the ability to show up again and again and again and over time.

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I've often talked about this when I work with my clients.

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Business growth follows this exponential curve.

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You know so, like at the beginning.

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If you think about like an exponential curve, it's like at the beginning, it looks like nothing's happening, and that is what it feels like when you're in the early days of growing a business.

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It's like my God, I just feel like no one's paying attention to me.

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Should I even be doing this?

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You got a ton of mindset stuff standing in your way too the self-doubt, the imposter syndrome, all those things and if you can just find a way to continue to show up through that period year two, year three, year four everything compounds, because you plant all these seeds earlier on in the game and those seeds start to sprout and then suddenly it's like, wow, I've got a really successful business.

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But it does not happen overnight.

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So I want to talk about five very specific ways that you can shift into more of this long-term mindset and perspective in your business.

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The first thing this is such a big one and this is something that you're going to hear and it's just going to sound cliche to you.

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It's like yeah, yeah, of course, but it's the thing that, honestly, if I would have known this earlier, it would have saved me so much stress.

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And that's to do what you enjoy.

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Here's the secret about growing a business most people don't like to talk about.

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Everybody's trying to focus on the right strategy, finding the perfect strategy for them.

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Is it social media, is it ads?

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Is it YouTube, is it blogging?

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Is it SEO?

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I mean, my God, so many different ways you can market yourself online.

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Right, it can feel overwhelming.

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Everybody's trying to figure out the right strategy.

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But here's the thing Every strategy, they all work, they're all useful, and I've built businesses using all of those strategies social media, youtube, ads and they've all worked for me.

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But here's the thing when I look back at the thing that actually made any of those strategies successful, the thing that and when I mentor people like the thing that actually makes the strategy work is not the strategy in and of itself, it's the fact that the people who are doing the strategy keep doing it, because whenever you start doing a new strategy, you're gonna suck.

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Whenever you start recording videos, you're gonna suck at videos.

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You start doing reels for the first time, your first 50 reels or 100 reels are probably gonna suck, and over time you get better and better and better, and then the strategy becomes an unfair advantage for you because you become really good at the thing.

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Like the only reason I'm good at YouTube now is because I've recorded hundreds of YouTube videos and over time, I've learned what works and what doesn't on that platform.

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So I've gotten better and better and better and now it's become a very effective strategy for me and my business.

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Same thing with paid traffic.

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I've spent years running ads and I've just learned so much about what it takes to be successful with paid traffic.

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The big secret is it's not about finding the right strategy as much as it is finding a strategy that you enjoy so you can continue to show up and do that strategy on a daily basis.

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This is like the big mindset shift, I think, for a lot of people and this is why I think it's so important to find the strategy that's right for you.

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You know, I'm not a big fan of like cookie cutter business in a box type coaching programs.

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I've been through programs like this where it's like you go in and you kind of just get like one strategy and it's the same strategy that you know, maybe everybody else was given and it's basically like all about fitting you into a box and the problem is the box works for some people but it doesn't work for other people.

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And so, like, when I work with clients one-to-one, every single client that I work with gets a customized business plan and business strategy, and what I'm always trying to do with my clients is figure out what's the strategy that they're going to enjoy.

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Not to say that every moment is going to be enjoyable.

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There's going to be moments you don't want to show up and do something, but you do it anyways.

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But, like, can we find a strategy, a marketing strategy, that leverages your strengths?

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If you really enjoy being on video, how do we double down on that.

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If you enjoy writing, how do we double down on that?

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If you enjoy speaking and like, how can we do more of that?

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Maybe in-person events, you know?

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Can we engineer an environment where you're going to show up on a daily basis doing something but you're actually going to have fun, like I love doing these episodes, recording videos, doing this podcast.

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It's just fun for me because I have the heart of a teacher.

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Like that is my thing, I just love sharing, I love, you know, teaching ideas and concepts.

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So I could do this all day.

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Like that is the big secret.

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I'm not like, I don't feel like this is work right now, you know, so that is the thing that like for me in my business, because I feel that way, I want to keep doing it and I want to keep showing up.

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So many people I look at the way that they're marketing and it feels like it's such a grind to them and they feel like they're forcing themselves every day to do it because it's not in alignment with them and their strengths.

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And if you're in that kind of a situation and relationship with your business, it's not the strategy that's the problem in and of itself.

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It's that maybe the strategy is not a good fit for you.

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So the shift there is how do we find a strategy that actually is gonna work for you, that you're gonna enjoy?

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Because all the strategies are successful.

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The thing that makes them successful is that you enjoy them enough that you're gonna keep showing up.

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Hey, friend, hope you're enjoying this episode of the podcast.

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And, before we get back to it, if you're an established online business owner who's serious about unlocking your next level of income and impact and growth in your business, I want you to watch my free million dollar online business training where I walk through a four-step roadmap.

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I've personally used to sell well over a million dollars of coaching, consulting and courses online.

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It's going to make the journey of growing your business so much easier.

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I want to give this to you for free.

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All you got to do to access it is go to jasonmosscom forward slash growth.

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That's jasonmosscom forward slash g-r-o-W-T-H to get free access to this training right now.

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Now back to the episode.

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So that brings us to number two, which is putting relationships first.

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Again another thing you might hear and you're like okay, that sounds cliche.

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Obviously, relationships matter, but here's the thing Most people in online business do not put relationships.

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First, they treat their audience, they treat their leads and prospects in a very transactional, surface level what can I get from you way?

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And they burn out.

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They burn out their lead flow, they burn out their business as a result.

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So when I was a director of sales, basically I was leading a sales team inside a large, growing coaching business and the whole model that we had was basically like we were running ads that was straight to a webinar.

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It was like a prerecorded webinar and then right after that webinar, people would get on a sales call.

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And it was a very short-term funnel.

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It was like someone doesn't know you.

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They click on an ad, they watch a webinar and now they're being invited to a sales call.

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And so we had this big team of salespeople that were speaking to these people all day and trying to convert them and close them.

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And that was my job was to manage and lead the sales team, and it was a lot of fun.

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I mean, I learned a lot.

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But when I look back over that business business, what I see is we were taking such a short-term mindset in the way that we were nurturing and building these relationships.

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Because when you click on an ad and then you go to a webinar.

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It's like you don't even know this company and you clicked on an ad like an hour ago and suddenly you're getting on a sales call.

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It's like trying to sleep with someone on the first date and so we end up burning so many opportunities people that might be great fits during like maybe one month or two months or three months down the line, because we've got this very like short term mindset around how we're marketing and I see so many people doing this too.

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I've literally talked to multiple people this week.

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I have a client I just signed on board.

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One of the reasons he is working with me is because his funnel the way his funnel was set up was basically he was doing this exact thing and he had spent like 40 grand on ads and he was like this is not working for me, jason, I'm not signing clients, I need another system.

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And so you know we're working together to build down a completely different model, much more of a relationship first model in terms of how he's marketing.

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Which means you look at, like what I teach today.

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You know like if you're watching this, this episode right now, or this video, depending on where you're listening you might've been following me for months.

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You know, maybe you clicked on an ad of mine and, rather than me pitching you like right off the bat, I maybe gave you like a free resource or a free guide.

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And now you're in my, on my email list and maybe you're getting my emails and it might be like three or six months before we get on a sales call and that's fine with me, and maybe you're just hanging out and you wanna watch my free content and that's good too.

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But the truth is, the way that I think about marketing is I really put the relationship first and, just like any relationship takes time to build, it doesn't happen overnight.

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You think about anyone significant in your life, your partner, your best friend.

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These are relationships that did not form overnight.

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It took lots of dates to get to the point where maybe you wanted to marry your partner, right?

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So why are we not marketing that way?

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Why are we expecting someone to just find us online and then to get on a sales call and close?

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You know, so many people are taking this short-term focus in terms of how they're marketing and it just doesn't work.

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You know, honestly, I think of a client I worked with a while back.

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Her name was Megan, incredible business coach, and when I first met her she had made $2,500 over the previous six months.

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Me she'd done I think over a hundred sales calls and like no one was signing up and one of the things we looked at was her messaging approach and how she was communicating with people and she was, you know, like a lot of the messages were.

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They were not super great, they were, you know, kind of sleazy and like short term and like we shifted the model in the way that she was marketing and over the course of a year she went from that place to making over $200,000 in her business.

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She retired her husband and so much of what was underneath that was this shift in thinking and mindset away from this short-term, very transactional, sleazy type of selling to how do we build and nurture community and relationships and market in a way that's much more heart centered, much more in alignment with these relationship first principles dramatically changed the game for her.

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So it really comes back to putting relationships first and this means you know you don't have someone coming into your audience and you're like I'm going to close them on day one.

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It's like how can I give, how can I warm that person up?

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How can I build a funnel that is in alignment with the way that relationships actually work?

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Super important.

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That brings us to number three.

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It's a big one, too, and, honestly, out of all the things on this list, I still struggle with this one.

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It's something that I'm learning and continue to relearn.

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This is like one of my lifelong lessons, which is to prioritize sustainability over hustle.

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So my first coaching business back in 2016, I was working six days a week.

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I was working every Saturday.

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I only took Sundays off and my mindset was well, I can grow my business faster if I work more.

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So common right, like so many people say this.

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And after a couple of years, I burned out and I ended up shutting that business down, and there were many reasons for that, but I think one of the big reasons was I did not honor my body and my own needs as a human being in that business, and things have shifted for me and changed for me and as a business coach today.

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The way that I run my business now is very different and I'm much more focused on how do I show up for the long-term and how do I create an environment that allows me to do that, instead of just treating this as like how do I create these?

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Like short-term sprints and constantly feel like I'm like sprinting to the next finish line, which so many entrepreneurs do, and look in the short term.

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If you look at it in like a very narrow focus, it's like, well, you can get more done if you work harder, but there's diminishing returns to that Right.

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And if, like, my focus is how do I show up for the next 10 years?

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Because I know I'm going to be here like 10 years down the line.

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This business is not going away tomorrow and so I want to create an environment where I can continue to do this work over the long term.

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So, because my focus is so wide and how I'm seeing things, I take a lot more rest than I used to and sometimes I wake up and it's maybe like a Wednesday and I don't.

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I don't like I'm tired, you know, and I don't like yesterday is a good example.

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I just went out to a Warriors game with my dad.

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He was visiting here in Colorado and he took me and Kimberly out to a game.

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So we were out there I think it was yesterday, was it two days ago?

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And we had a good time.

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And then I woke up the next day and I was tired.

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I was tired because I'd been out until like 12 o'clock going to this game and so I laid in bed in the morning and I didn't get up and I wasn't like, oh, I need to get back to the grind.

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I was like I allowed myself to rest and I had a light day.

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Now a lot of like productivity.

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Business gurus will tell you you need to like force yourself to show up and work and in the short term that makes sense.

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But if I don't honor my body and I don't take care of myself, I'm not going to have a business five years down the line.

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I'm going to have health issues, I'm going to have all sorts of challenges.

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So this is something that I'm practicing and I used to be much more regimented and much more rigid with the way that I was operating, but I found that that didn't work for me in the long term.

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And when I zoom out and I start to look at how do I create sustainability, sustainability becomes the value over hustle, leads to very different decisions and in the long term, you actually end up being more successful.

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This is like the big secret Everyone's like oh, if I take time off or if I take time to rest, I'm not going to be as productive.

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I tell myself that story sometimes too.

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I still struggle with those thoughts.

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But what I've found is, if I can take more time off in the short term, I'm going to be more successful in the long term because I'm going to be rested, I'm going to make better decisions, I'm going to be able to show up for the next 10 years instead of being like three or four years in and burning out like I did in my first business.

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So prioritizing sustainability over hustle, I think, is really important, and it's not easy to do in a culture where our value is equated with our productivity.

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If you live here in America and in pretty much every country around the world, how do we measure the success of a country?

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We measure it through GDP, in other words, how much did that country produce?

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So is it any wonder that we feel this sense of pressure when we're not constantly working?

00:20:05.935 --> 00:20:15.140
If you have, literally the way that you measure how successful a country is is by how much they produce, how could that not trickle down to each of us as individuals?

00:20:15.140 --> 00:20:18.023
So it's a radical act to rest.

00:20:18.023 --> 00:20:26.211
It's a radical act to take time off, and we have to fight like lifetimes of conditioning in order to do that.

00:20:26.211 --> 00:20:30.381
It's not easy to do and I struggle with this probably as much as anyone else.

00:20:30.381 --> 00:20:39.776
So I'm sharing this message for you and I'm also sharing it for me really shifting that focus from hustle to sustainability super important for your success.

00:20:39.776 --> 00:20:45.599
So that brings us to number four, which is to zoom out when you make decisions.

00:20:46.971 --> 00:20:55.897
So many things in business look like wins when you look at them in a narrow mindset, but actually end up being losses when you look at them in a narrow mindset but actually end up being losses when you look at them through a wider lens.

00:20:55.897 --> 00:21:04.471
For example, if I'm just like, how do I make as much money as possible this month, I could be like you know, let me just go harder on sales emails.

00:21:04.471 --> 00:21:12.775
I do another promotion and in the short term at least, in terms of like my P&L this month, I could double my revenue.

00:21:12.775 --> 00:21:15.214
I could do that, like I know how to do that.

00:21:15.214 --> 00:21:17.676
Why am I not doing that right now?

00:21:17.676 --> 00:21:33.518
Because that same thing is the thing that in the short term will create success but in the long term can actually have negative consequences, like if I sell too much without nurturing and building value and building relationships and adding value to people.

00:21:33.518 --> 00:21:41.299
If that balance is off, in the short term I'm gonna make more money, but in the long term I'm gonna burn my audience out.

00:21:41.299 --> 00:21:42.756
People are gonna unsubscribe.

00:21:42.756 --> 00:21:49.080
They're gonna be like screw this guy, like why should I stick around when every single email I get from this person is just a sales pitch?

00:21:49.080 --> 00:21:55.354
So there's a balance between give and take and I think it's really important to remember that in business.

00:21:56.396 --> 00:21:59.634
You know, I have so many of the problems that I think we experience in our world right now.

00:21:59.634 --> 00:22:00.959
We look at things like global warming.

00:22:00.959 --> 00:22:04.415
I'm like this is really like it's a problem caused by short-term thinking.

00:22:04.415 --> 00:22:09.775
It's we're not focused on like the next 50 years or a hundred years.

00:22:09.775 --> 00:22:19.258
We're focused on how do we increase profits today and we're doing serious damage to our world because of that mindset.

00:22:19.258 --> 00:22:21.999
So this is not just something that happens in your business.

00:22:21.999 --> 00:22:25.540
This happens in societies and countries and worlds at large.

00:22:25.540 --> 00:22:45.280
But if we were to just zoom out and say, well, how do we create an environment that's gonna allow people people to thrive 100 years, 500 years down the line, we wouldn't be making the decisions we're making today and so many business owners fall victim to this same kind of mindset issue.

00:22:46.182 --> 00:22:47.431
We're so focused on the month.

00:22:47.431 --> 00:22:48.375
It's like, how do I make the month successful?

00:22:48.375 --> 00:22:50.742
I can always tell when I talk to entrepreneurs, where they're at in terms of short-term, long-term thinking.

00:22:50.742 --> 00:22:56.496
Because it's like, how do I make the month successful If you're like, I can always tell when I talk to entrepreneurs, like, where they're at in terms of, like, short-term, long-term thinking?

00:22:56.496 --> 00:23:03.819
Because it's like the people who are like I want this month to be better than the last month and you know the next month to be better than this month.

00:23:03.819 --> 00:23:05.291
It's like that's not how business works.

00:23:05.471 --> 00:23:07.075
Business is not like a straight line up.

00:23:07.075 --> 00:23:24.477
Like, for example, in my business right now, we just made a major pivot, like four or five months ago, completely, like, basically shifted our business from focusing on working with new coaches to established online business owners, and I know it's gonna take six to 12 months to build up our audience in that new space.

00:23:24.477 --> 00:23:28.279
So you look at our revenue, at least in the short term, and it's taken a dip.

00:23:28.279 --> 00:23:34.319
And if I was looking at that and I was like, oh my God, this month needs to be better than last month in terms of revenue.

00:23:34.319 --> 00:23:39.738
If I was just like every month needs to go up like a straight line, I wouldn't be able to navigate this.

00:23:39.738 --> 00:23:45.780
But in my mind I'm thinking okay, I'm building this business for the next 10 years, where do I want to be in 10 years?

00:23:45.780 --> 00:23:52.883
And I'm willing to take losses in the short term so that I can create success in the long term.

00:23:52.883 --> 00:23:57.901
So much of what it takes in order to be successful in business is to do that.

00:23:58.950 --> 00:24:00.935
If you invest in things like paid traffic.

00:24:00.935 --> 00:24:07.782
When I help people with paid traffic and honestly, so many people have dramatically grown their businesses, myself included, through paid traffic.

00:24:07.782 --> 00:24:18.652
But I know when I first invested in ads and started with ads, I knew I was going to invest in paid traffic and those leads were not going to convert for maybe three months or six months.

00:24:18.652 --> 00:24:22.962
So I was pouring a lot of money into ads and I wasn't seeing a return right away.

00:24:22.962 --> 00:24:31.054
And if I would have looked at that and said, well, this month needs to be better than last month, but oh my god, I'm spending all this money on paid traffic.

00:24:31.054 --> 00:24:32.035
It's not converting.

00:24:32.035 --> 00:24:38.310
You know, something's terribly wrong I would have pulled the plug, but years later.

00:24:38.310 --> 00:24:42.619
I mean, paid traffic has taken me from making 10K a month to like 60K months.

00:24:42.619 --> 00:24:46.398
I mean it dramatically changed the game of my business.

00:24:46.398 --> 00:24:49.830
But I had to zoom out and see things in a longer term perspective.

00:24:49.830 --> 00:24:52.513
So I think this is really important.

00:24:53.715 --> 00:25:00.983
I love this story of the Amish and I don't know much about the Amish, but I heard this once and I don't even know if it's true, but it's a nice story.

00:25:00.983 --> 00:25:23.325
Apparently, the Amish, when they are reflecting on whether or not to bring a new piece of technology into their culture, all of the elders will get together and they'll have like a meeting, and one of the questions they'll ask themselves in that meeting is how will this piece of technology affect seven generations down the line?

00:25:23.325 --> 00:25:35.300
And so they're not just looking at today, they're looking at the impact years and years and years into the future, and they use that thinking to make decisions as to whether or not they want to bring this new technology into their culture.

00:25:35.300 --> 00:25:38.484
Super powerful right Like what if we did this as a society?

00:25:38.484 --> 00:25:40.446
What if you did this as a business owner?

00:25:40.446 --> 00:26:04.798
Is this going to affect me in the next month, as well as the next year, as well as the next five years, you can put on those lenses and, rather than just making that short-term decision, you can think about what the impact is and the consequences are of all those decisions over the long-term and, honestly, that is how you create success in a business.

00:26:04.798 --> 00:26:15.182
Because the secret is, most of the things that actually create long-term, sustainable success in business are not the things that are going to pay off in the short term.

00:26:15.182 --> 00:26:17.615
You start creating content right now.

00:26:17.615 --> 00:26:27.471
You're not going to get clients right away, but that content is going to build and nurture relationships and those people maybe six months, 12 months, two years down the line.

00:26:27.573 --> 00:26:31.259
I just had a conversation, a sales conversation, with a guy who'd been following me for three years.

00:26:31.259 --> 00:26:38.102
He'd been on my list for like three years and now he just reached out and we just had a sales conversation.

00:26:38.102 --> 00:26:41.157
Like that is what starts to happen when you take that mindset.

00:26:41.157 --> 00:26:41.859
You zoom out.

00:26:41.859 --> 00:26:48.343
You're like, okay, I'm here for the longterm, I'm focused on value showing up every day, building these relationships.

00:26:48.343 --> 00:26:52.769
I'm focused on value showing up every day, building these relationships, not like how do I convert as quickly as possible on the front end?

00:26:52.769 --> 00:27:32.715
So, zooming out with every decision you make, incredibly powerful and that brings us to the last of these five points, which so far, I think we've talked about the surface of making long-term decisions, and all of that's important, but when I look at the entrepreneurs that I work with and mentor and I look at what's underneath this struggle to shift into like a long-term mindset and I look at it for myself too, and I know this for myself the thing that gets in the way is fear, and the thing that shifts us into short-term thinking is fear.

00:27:33.997 --> 00:27:59.959
When you get afraid, when you're like I don't know if my needs are going to be met, or I'm afraid that I'm not going to have enough money for this month, or I'm afraid that if I don't sign X clients this month, I'm not going be able to pay the overhead, or all this like fear-based thinking what starts to happen is your mind will shift into okay, like how do we figure out how to get money as quickly as possible?

00:27:59.959 --> 00:28:20.019
And so the thing that actually is underneath short-term thinking is fear, and this is why people struggle to shift into long-term thinking, because in order to think in the long-term, you have to be grounded in a nervous system state of safety and you have to feel like you're going to be taken care of.

00:28:20.019 --> 00:28:22.425
Now I recognize that.

00:28:22.425 --> 00:28:26.896
I mean I just want to acknowledge that for many people this is a very difficult thing.

00:28:26.896 --> 00:28:30.491
I mean I'm very privileged as someone who has always grown up.

00:28:30.491 --> 00:28:32.155
I've always had enough.

00:28:32.155 --> 00:28:37.496
I've been in a family where we never had to worry about whether or not there was going to be food on the table.

00:28:37.496 --> 00:28:41.096
So that is not my reality and I'm not really speaking to the people who.

00:28:41.096 --> 00:28:42.323
That is their reality.

00:28:42.442 --> 00:28:53.044
That's a completely different situation, because it is hard to shift into long-term thinking when you're in a place where you're literally like month to month or you're worried that you're not going to be able to put food on the table.

00:28:53.044 --> 00:28:53.984
I'm not talking about that.

00:28:53.984 --> 00:28:58.179
I'm talking about the folks who have enough in the bank.

00:28:58.179 --> 00:29:09.381
They've got enough to cover their short-term needs, but they're struggling with this piece around fear, which is very normal in terms of running a business, especially in navigating the ups and downs.

00:29:09.381 --> 00:29:31.257
It's like how do you ground into safety in your own internal self, in your own nervous system, so that you can make decisions from a place of that long-term perspective, because your nervous system is not all fired up and trying to keep you safe, because if that's where you are, it's very difficult to shift your focus.

00:29:31.257 --> 00:29:35.990
So this is where practices like meditation, I think, are really helpful.

00:29:36.592 --> 00:29:40.480
Somatic work I'm a big fan of Hypnotherapy can be incredibly helpful.

00:29:40.480 --> 00:29:44.737
These are often modalities that I'll recommend my clients integrate.

00:29:44.737 --> 00:29:56.131
There are many tools out there that can help in terms of, like, regulating your nervous system, but oftentimes this is the thing that's like underneath all of this that we really need to address.

00:29:56.131 --> 00:30:08.256
So if you're self-aware enough, you know that, okay, I can feel that maybe I'm like in fight or flight or I've got like nervous system dysregulation.

00:30:08.256 --> 00:30:29.597
Then really tending to this piece first, having practices that you can integrate into your day to day to be able to work with your nervous system, to be able to create more internal safety, independent of what might be going on on the outside, that's going to be the thing that's going to allow you to shift into that long-term perspective, because once you feel safe, you can do that and it's so much easier to actually make that happen.

00:30:29.597 --> 00:30:35.558
So a lot of different tools here, a lot of different ways that you might integrate long-term thinking in your business.

00:30:36.292 --> 00:30:41.875
I wanna leave you with a very powerful question that I think, when we talk about shifting into long-term thinking.

00:30:41.875 --> 00:30:46.093
This question has really helped me do that and it's actually a question I have.

00:30:46.093 --> 00:30:49.941
You could see behind me if you're watching YouTube, and it's actually a question I have.

00:30:49.941 --> 00:30:50.622
You could see behind me.

00:30:50.622 --> 00:30:53.288
If you're watching YouTube, you could see, maybe, my computer monitor.

00:30:53.288 --> 00:31:10.501
I actually have this question pasted onto my computer monitor because I ask myself this question all the time and it's so incredibly useful because it helps me zoom out and shift out of fear and into a longer term perspective, which helps me make better decisions in my business.

00:31:10.501 --> 00:31:11.932
So what is this question?

00:31:11.972 --> 00:31:33.074
This question is if I had $10 million in the bank right now, what would I do and we talk about the shift into long-term thinking If you can create a state within you where you can tap into that abundance, like all needs met energy, which is what this question helps you do.

00:31:33.074 --> 00:31:48.394
It's like, hey, if I and replace $10 million with whatever the number is for you, for some people that's not enough, for some people maybe the number is less, but whatever that number is that when you hear it, you're just like I'm set, I'm good, I don't have to worry.

00:31:48.394 --> 00:31:53.295
You ask yourself that question If I had $10 million in the bank, what would I do.

00:31:53.295 --> 00:32:00.276
You can ask this in a very micro way what am I going to do today?

00:32:00.276 --> 00:32:03.083
Well, if I had $10 billion in the bank, what would I do?

00:32:03.083 --> 00:32:12.143
I probably wouldn't scramble around trying to do some new promotion that I don't need to run because I'm worried about making overhead this month.

00:32:12.143 --> 00:32:16.336
Maybe I create some content that would build relationships with my audience.

00:32:16.375 --> 00:32:21.737
The big secret is, you ask this question long enough, you actually create the scenario that it reflects.

00:32:21.737 --> 00:32:26.912
We talk about this so often in my mentorship clients.

00:32:26.912 --> 00:32:30.912
It's like acting as if or be do have is another way of saying this.

00:32:30.912 --> 00:32:36.355
It's like you know, in order to create something on the outside, you first have to become it on the inside.

00:32:36.355 --> 00:32:41.653
So the big secret is, if you want to make $10 million, you want to have $10 million in the bank.

00:32:41.653 --> 00:32:45.913
You start by asking yourself this question like how would I show up if I had $10 million in the bank?

00:32:45.913 --> 00:32:49.020
You start making decisions from that place and you look back.

00:32:49.020 --> 00:32:51.998
You're like, wow, I just created $10 million in the bank.

00:32:51.998 --> 00:32:56.039
So to me, this question helps me shift out of fear.

00:32:56.039 --> 00:33:12.455
It helps me shift from short-term thinking to long-term thinking and it helps really give me a new lens to evaluate making decisions in my business, and this is a very powerful question that can help you shift into longer-term thinking in the day-to-day.

00:33:12.455 --> 00:33:14.780
So very powerful question.

00:33:14.800 --> 00:33:15.962
You can use this with content.

00:33:15.962 --> 00:33:17.917
Like you're about to write an email.

00:33:17.917 --> 00:33:20.630
If I had $10 million in the bank, how would I write this email?

00:33:20.630 --> 00:33:21.832
What would I say in this email?

00:33:21.832 --> 00:33:30.380
It would help you just cut away all the neediness and just show up in a much more grounded, more abundant perspective.

00:33:30.380 --> 00:33:34.599
If I had $10 million in the bank, what would be the right business strategy here?

00:33:34.599 --> 00:33:38.820
If I had $10 million in the bank, how would I navigate this sales call?

00:33:38.820 --> 00:33:42.296
Very helpful to shift into longer-term thinking.

00:33:42.296 --> 00:33:49.018
Long-term thinking the foundation of your business success, the number one mindset you need to have to be successful.

00:33:49.077 --> 00:33:50.362
I hope you found this helpful today.

00:33:50.362 --> 00:33:57.217
We got so much more good stuff coming on this channel, on this podcast, depending on where you're listening, so I will see you in the next episode.

00:33:57.217 --> 00:33:59.577
I hope you have an awesome rest of your week, take care.

00:33:59.577 --> 00:34:03.657
Thanks so much for listening to this episode of the podcast.

00:34:03.657 --> 00:34:06.432
I hope you enjoyed it and if you're listening on Apple Podcasts or Spotify, consider.

00:34:06.432 --> 00:34:08.934
And if you're listening on Apple Podcasts or Spotify, consider leaving a review.

00:34:08.934 --> 00:34:14.900
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00:34:15.240 --> 00:34:18.244
There's so many people out there that could benefit from this material.

00:34:18.244 --> 00:34:33.204
I want to pass this along, and if you're serious about growing your online business and ready to unlock your next level of income and growth, I want you to check out my free million-dollar online business training now when I walk through the four-step roadmap.

00:34:33.204 --> 00:34:39.059
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00:34:39.059 --> 00:34:45.056
You can watch this right now for free by going to jasonmosscom forward slash growth.

00:34:45.056 --> 00:34:50.963
That's jasonmosscom forward slash g-R-O-W-T-H.

00:34:50.963 --> 00:34:52.206
I hope to see you there.